Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/203/20376/2037678/980ec234-9f10-4b29-a8c2-d986dffd0678.jpg "Packaging redesign and range expansion for Yofi Paris, a French plant-based milk brand sold in Parisian cafés and gourmet stores. The project covered 6 SKUs across Oat, Almond, and Coconut in both organic and conventional lines. Work included new front art direction, custom barista illustration integration, icon system, and lifestyle imagery, all built around a consistent, premium visual identity.")
:format(webp)/99designs-contests-attachments/160/160510/attachment_160510700 "Designed for ONDRIVE APEX-1, this premium basketball ankle brace packaging targets athletes and active individuals seeking superior support and injury prevention. My design combines a slick, high-performance aesthetic with motivating visual elements, utilizing a dynamic black, orange, and light neutral palette. Emphasizing both comfort and protection, the packaging communicates the product's high-tier quality for basketball players, runners, and gym enthusiasts. Specializing in product packaging design that blends sporty energy with professional refinement.")
:format(webp)/99designs-contests-attachments/159/159790/attachment_159790953 "Packaging design for a premium caffeine extract aimed at athletes, students, and active individuals seeking an extra boost of energy and focus. The goal was to create a premium, modern and bold look while still approachable for a wide audience.
The vertical layout gives the pack a distinctive shelf presence, while the green and orange color palette reinforces both the natural origin of caffeine and the energetic, performance-driven positioning. The coffee bean imagery connects the consumer instantly with the source ingredient.
Typography and custom iconography were carefully chosen to communicate clarity, strength, and reliability, balancing a contemporary aesthetic with the professional cues of sports nutrition packaging.")
:format(webp)/99designs-contests-attachments/162/162544/attachment_162544403 "This premium-casual packaging design for the Lebanese market breaks away from traditional earthy tones with a vibrant Aqua and Deep Blue palette. The visual identity features a custom organic logo with a playful \"smile\" underline, minimalist health-benefit icons, and a photorealistic hero shot to drive appetite appeal.
The 12x8x3 cm Pillow Pouch layout incorporates a unique organic-shaped transparent window, allowing consumers to verify the artisan texture and seed variety. Designed as a scalable system, the matte-finish artwork emphasizes the \"Baked in Lebanon\" heritage and authentic sourdough craftsmanship. This design offers a fresh, modern aesthetic for the health-conscious on-the-go snack segment.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0306e8af-db96-437e-aa17-306af248dba2 "Developed Snack Ballsy, a conceptual protein snack brand for bold, health-conscious consumers. The goal was to break the \"bland\" stereotype with playful naming, vibrant branding, and authentic lifestyle photography.
Features a bold identity system with custom typography, a striking color palette for Chocolate Nuts, Berry Nuts, and Coco Nuts flavors, and a focus on real ingredients. This case study showcases branding, packaging, lifestyle photography, art direction and marketing for strong shelf impact and a memorable brand personality.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "Designed packaging for Heal Life Sparks Reishi, a powdered mushroom dietary supplement. The goal: blend a clean, modern aesthetic with an organic feel for health-conscious consumers.
Features a hand-drawn Reishi illustration, minimalistic layout, and custom icon system highlighting benefits like immune support, stress reduction, and longevity. Emphasizes organic, non-GMO, and gluten-free quality with premium shelf appeal.")
:format(webp)/99designs-contests-attachments/160/160426/attachment_160426163 "Designed packaging for CalmHD MindBalance+, a premium neuro-support gummy brand. Targeting Gen Z & Millennials, the aesthetic balances modern wellness with fast-acting nootropic benefits for anxiety, focus, and mood.
Features a clean, vibrant look with a \"Wildberry Flavour\" highlight, emphasizing vegan, low sugar, and science-backed ingredients. The design aims for aesthetic appeal that fits a modern daily routine.")
:format(webp)/99designs-contests-attachments/160/160492/attachment_160492145 "Designed packaging for Kröns Creatine Gummies, a premium daily ritual for modern achievers across Europe. The product fuels mind and body with 1.25g Creatine Monohydrate per gummy.
This design emphasizes performance and sophistication, using bold typography and a vibrant orange theme for the \"Orange\" flavor.")
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
:format(webp)/99designs-contests-attachments/162/162495/attachment_162495039 "A bold and playful packaging design for Nimbis Psychedelic Blueberry Gummies. This concept explores a \"Cyber-Kawaii\" aesthetic, blending Japanese retro-futurism with vibrant Y2K vibes to appeal to a creative and adventurous audience.
The identity features a custom pixel-art character and high-contrast gradients, creating a look that is both nostalgic and futuristic. Designed for a premium tactile experience, the production specs include a soft-touch matte pouch with selective spot UV on the logo and illustrations to make them \"pop\".
This is a fully scalable design system crafted for brand consistency across multiple products.")
:format(webp)/99designs-contests-attachments/159/159121/attachment_159121200 "This project was created for an international food brand looking for a ketchup label with a chinese retro style, authentic, and premium feel. My goal was to combine a bold and playful concept with a solid commercial structure that works in retail for export.
The result is a custom-made design featuring a hand-drawn illustration of a “tomato typhoon,” balanced with strong typography, clear hierarchy, and subtle gold foil accents to elevate the brand. By blending vintage chinese aesthetics with modern clarity, the packaging feels both unique and trustworthy, standing out on the shelf while remaining easy to recognize.
This design shows how I approach branding, illustration, and packaging strategy with attention to detail, always keeping both the client’s vision and the consumer market in mind.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
About
I bridge the gap between creative vision and technical reality.
With 16 years of experience, I help brands create shelf-ready packaging that balances emotional connection with production precision.
My focus is on strategic clarity: making products that make sense, stand out in competitive markets, and are 100% ready for the press.
Human logic, specialized expertise, and a commitment to long-term results.
sebastianrubio.myportfolio.com
Member since:
May 05, 2019
Reviews
"Sebastian was great to work with. He presented designs in line with our vision and made prompt changes based on feedback."
Anonymous client
reviewed 2 days ago
"Thank you! It was a pleasure working with you."
Sebastian Rubio
responded 2 days ago
"Sebastian's work is excellent. He was timely and communicative. I look forward to working with him again and highly recommend him. "
accervantes
reviewed 6 days ago
"Thank you Angela! It was a pleasure working on Soledad's stickers. Wishing the book a wonderful launch!"
Sebastian Rubio
responded 6 days ago
"amazing work, design came out really good"
beatonicae
reviewed 21 days ago
"Thank you! Appreciate it."
Sebastian Rubio
responded 21 days ago
"Sebastian is just incredibly talented and awesome. Love working with him. "
drcodyandpax
reviewed 3 months ago
"Thank you Cody! I love working with you too!"
Sebastian Rubio
responded 3 months ago
"professional work, always on time, would recommend."
Alex Onofer
reviewed 4 months ago
"Thank you Alex! My pleasure"
Sebastian Rubio
responded 4 months ago