Portfolio
:format(webp)/99designs-contests-attachments/163/163096/attachment_163096501 "Vending machines with premium flowers sounds like a contradiction.
BloomBox operates automated kiosks delivering high-end bouquets on demand, a concept that needed to feel as considered as a boutique florist, not as transactional as a machine. I designed the mark to carry that weight: a geometric icon that reads simultaneously as a flower and a box, clean enough for small-format applications but distinctive enough to anchor a premium brand.
The teal was chosen for its position between luxury and nature, warmer than a corporate blue, more restrained than a typical floral palette. The line-weight on the icon keeps it feeling crafted, not clinical.
When the concept is a paradox, the logo has to resolve it quietly.")
:format(webp)/http://s3.amazonaws.com/projects-files/203/20376/2037678/980ec234-9f10-4b29-a8c2-d986dffd0678.jpg "Packaging redesign and range expansion for Yofi Paris, a French plant-based milk brand sold in Parisian cafés and gourmet stores. The project covered 6 SKUs across Oat, Almond, and Coconut in both organic and conventional lines. Work included new front art direction, custom barista illustration integration, icon system, and lifestyle imagery, all built around a consistent, premium visual identity.")
:format(webp)/99designs-contests-attachments/160/160510/attachment_160510700 "Designed for ONDRIVE APEX-1, this premium basketball ankle brace packaging targets athletes and active individuals seeking superior support and injury prevention. My design combines a slick, high-performance aesthetic with motivating visual elements, utilizing a dynamic black, orange, and light neutral palette. Emphasizing both comfort and protection, the packaging communicates the product's high-tier quality for basketball players, runners, and gym enthusiasts. Specializing in product packaging design that blends sporty energy with professional refinement.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0306e8af-db96-437e-aa17-306af248dba2 "Developed Snack Ballsy, a conceptual protein snack brand for bold, health-conscious consumers. The goal was to break the \"bland\" stereotype with playful naming, vibrant branding, and authentic lifestyle photography.
Features a bold identity system with custom typography, a striking color palette for Chocolate Nuts, Berry Nuts, and Coco Nuts flavors, and a focus on real ingredients. This case study showcases branding, packaging, lifestyle photography, art direction and marketing for strong shelf impact and a memorable brand personality.")
:format(webp)/99designs-contests-attachments/159/159790/attachment_159790953 "Packaging design for a premium caffeine extract aimed at athletes, students, and active individuals seeking an extra boost of energy and focus. The goal was to create a premium, modern and bold look while still approachable for a wide audience.
The vertical layout gives the pack a distinctive shelf presence, while the green and orange color palette reinforces both the natural origin of caffeine and the energetic, performance-driven positioning. The coffee bean imagery connects the consumer instantly with the source ingredient.
Typography and custom iconography were carefully chosen to communicate clarity, strength, and reliability, balancing a contemporary aesthetic with the professional cues of sports nutrition packaging.")
:format(webp)/99designs-contests-attachments/160/160196/attachment_160196485 "Agoo means \"knock knock\" in Akan, a cultural announcement before entering a space. The brief asked for premium and minimal, but the references told a different story: bold color, immediate impact, shelf energy.
I designed this sparkling hibiscus can for a brand rooted in West African, Caribbean, and Latin American heritage, targeting health-conscious consumers who want something that feels both culturally authentic and functionally modern. The botanical illustration grounds the drink in its real ingredients, hibiscus and ginger, while the magenta field gives it the kind of presence that stops a scroll or catches an eye in a cooler.
Reading what a client actually wants, not just what they wrote, is part of the job. This one won.")
:format(webp)/99designs-contests-attachments/162/162544/attachment_162544403 "This premium-casual packaging design for the Lebanese market breaks away from traditional earthy tones with a vibrant Aqua and Deep Blue palette. The visual identity features a custom organic logo with a playful \"smile\" underline, minimalist health-benefit icons, and a photorealistic hero shot to drive appetite appeal.
The 12x8x3 cm Pillow Pouch layout incorporates a unique organic-shaped transparent window, allowing consumers to verify the artisan texture and seed variety. Designed as a scalable system, the matte-finish artwork emphasizes the \"Baked in Lebanon\" heritage and authentic sourdough craftsmanship. This design offers a fresh, modern aesthetic for the health-conscious on-the-go snack segment.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "Designed packaging for Heal Life Sparks Reishi, a powdered mushroom dietary supplement. The goal: blend a clean, modern aesthetic with an organic feel for health-conscious consumers.
Features a hand-drawn Reishi illustration, minimalistic layout, and custom icon system highlighting benefits like immune support, stress reduction, and longevity. Emphasizes organic, non-GMO, and gluten-free quality with premium shelf appeal.")
:format(webp)/99designs-contests-attachments/160/160426/attachment_160426163 "Designed packaging for CalmHD MindBalance+, a premium neuro-support gummy brand. Targeting Gen Z & Millennials, the aesthetic balances modern wellness with fast-acting nootropic benefits for anxiety, focus, and mood.
Features a clean, vibrant look with a \"Wildberry Flavour\" highlight, emphasizing vegan, low sugar, and science-backed ingredients. The design aims for aesthetic appeal that fits a modern daily routine.")
:format(webp)/99designs-contests-attachments/160/160492/attachment_160492145 "Designed packaging for Kröns Creatine Gummies, a premium daily ritual for modern achievers across Europe. The product fuels mind and body with 1.25g Creatine Monohydrate per gummy.
This design emphasizes performance and sophistication, using bold typography and a vibrant orange theme for the \"Orange\" flavor.")
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
:format(webp)/http://s3.amazonaws.com/projects-files/201/20195/2019581/fb29e85e-eb0d-4f77-ba5b-c0a7f38297a1.png "This packaging design was created for Zea Mays, a Toppingos sub-brand of authentic Mexican corn chips made with traditional methods. The goal was to position the product as a premium snack for international markets, mainly in the USA, balancing modern appeal with authentic cultural roots.
The design uses visual accents to convey natural quality, while the transparent window highlights the product in a way that feels both attractive and commercial. The labeling structure follows FDA packaging standards, ensuring compliance and consumer confidence. All icons, illustrations, and textures were custom-made, reinforcing originality and brand consistency.
This project reflects my expertise in snack packaging design, with a strong focus on branding, shelf visibility, lifestyle presentation, and consumer trust.")
About
I bridge the gap between creative vision and technical reality.
With 16 years of experience, I help brands create shelf-ready packaging that balances emotional connection with production precision.
My focus is on strategic clarity: making products that make sense, stand out in competitive markets, and are 100% ready for the press.
Human logic, specialized expertise, and a commitment to long-term results.
sebastianrubio.myportfolio.com
Member since:
May 05, 2019
Reviews
"Sebastian delivered outstanding work on a brief that required genuine cultural intelligence, not just design skill. I came to him with a pantry food brand at launch stage and a clear nuanced challenge, create packaging that feels premium and modern whil..."
"Sebastian delivered outstanding work on a brief that required genuine cultural intelligence, not just design skill. I came to him with a pantry food brand at launch stage and a clear nuanced challenge, create packaging that feels premium and modern while remaining visually culturally and habitually familiar to the target consumer. The design he created was exceptional and we are so pleased with the outcome.
The communication throughout the process was professional and Sebastian is very patient and receptive to direction without losing his own creative conviction.
I look forward to working with him again without hesitation on our next project. I recommend him highly.
Thanks Seb."
Oz Joseph
reviewed 3 days ago
"Thank you, Joseph. This was a genuine challenge and that made it rewarding. Looking forward to the next ones."
Sebastian Rubio
responded 3 days ago
"Amazing. Would recommend "
Alex Onofer
reviewed 11 days ago
"Thank you! Looking forward to next time."
Sebastian Rubio
responded 10 days ago
"Easy to work with and listens to feedback and provides quick efficient designs."
Anonymous client
reviewed 12 days ago
"Thank you Angela! Great working with you too."
Sebastian Rubio
responded 12 days ago
"I recommend working with Sebastian "
chamanutritioX
reviewed 19 days ago
"Thanks Oussama! Nice working with you too"
Sebastian Rubio
responded 19 days ago
"Sebastian was great to work with. He presented designs in line with our vision and made prompt changes based on feedback."
Anonymous client
reviewed 24 days ago
"Thank you! It was a pleasure working with you."
Sebastian Rubio
responded 24 days ago