Portfolio
:format(webp)/99designs-contests-attachments/147/147180/attachment_147180915 "I created the label based on the product's concept, \"Poción,\" which translates to \"Potion.\" This concept is inspired by a local witch's legend and their potion-making abilities. The client requested a modern interpretation with some mystical elements. I designed the label in the shape of a chalice to serve as a strong, bold focal point that contrasts with the liquid inside the bottle. The angle of the product's name is strategically designed to be eye-catching both when being served and while resting on the shelf.")
:format(webp)/99designs-contests-attachments/150/150970/attachment_150970339 "The client wanted their Luscious Seamoss packaging to convey sophistication and natural elegance. I decided to implement a black matte background, which beautifully contrasts with the bold gold typography, creating a luxurious yet approachable feel. Clean, modern fonts highlighted key information, such as \"Gold Wildcrafted Seamoss,\" ensuring clarity and readability.
Subtle organic elements, including the typography of St. Lucia, closely match the brand's logo, emphasizing the product's natural origins and premium quality. I included accents like the “Certified Vegan” and “Non-GMO” badges to enhance credibility, while positioning the product benefits at the base to capture consumer interest.
Overall, this design balances premium aesthetics with trustworthiness, appealing to health-conscious and discerning buyers.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The task at hand was to design a lively and delightful label for Agua de Valencia, a traditional Spanish cocktail that consists of white spirits and orange juice. To convey the essence of Valencia, Spain, I created custom illustrations representing orange blossoms, fruits, and drinks made with them. I used hand-drawn fonts to capture the essence of local sayings and voices, which added to the label's charm. To complement the orange color of the drink, I chose a color palette that accentuated it. The label was silkscreen printed in three colors on the bottle.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "I created this label using a unique handmade technique and custom lettering to complement the beauty of the glass bottle. As this is a distillery in the Cayman Islands, I drew inspiration from their vintage postage and bank notes to recreate the desired look. All the textures, frames, embellishments and guilloché were hand-drawn. The label will be printed on textured paper with two inks, gold foil, and lacquer. The final version features a different illustration than this custom mockup.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "This brandy is crafted from apricots and has a Mid-Century, Bauhaus-inspired influence. The label features bold and brutalist graphics with a clear information layout. I implemented a design system that allows for easy adaptation of the label to extend the product line.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client required a label for their premium Limoncello, which is a traditional lemon liquor from Italy. As Limoncello is a yellow beverage, I used blue, aqua and gold embellishments to accentuate the product. The label's style was based on the theme of art deco Italian tourism posters from Amalfi, Positano, and the Mediterranean Sea. Hence, a blend of these classic elements was used to define the label's style.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The task was to design a label for a premium Mediterranean salad dressing and marinade made with natural ingredients, high-quality olive oil, and lemons. The goal was to create an upscale Mediterranean look. The label features tile patterns and vintage organic illustrations adorned with gold details to highlight the brand's luxurious vibe in this high-end product.")
:format(webp)/99designs-contests-attachments/152/152283/attachment_152283779 "The design for cannabis-infused chews, similar to salt water taffy, targeted the adult market. The client wanted an elegant, classic appearance for premium packaging, with a focus on not appealing to children. This design would be part of a product line, so I created a system that allows easy updates to differentiate between flavors while maintaining the overall structure and required information on the front.")
:format(webp)/99designs-contests-attachments/150/150025/attachment_150025302 "This packaging design showcases a clean and elegant approach for a premium Japanese-style sushi rice brand. The layout emphasizes tradition and quality, appealing to both authenticity and modern simplicity. The bold red kanji (\"実り\") creates an immediate connection to Japanese culture, while the blue serif typeface for \"Minori\" conveys sophistication and trustworthiness. A combination of red, blue, gold, and white evokes a balance of heritage and luxury.
The design features a clear hierarchy, ensuring key information like \"US No. 1 Extra Fancy\" and \"Super Premium\" is prominently displayed. A gold seal and an illustrated rice stalk reinforce the product's premium quality and authenticity. Practical elements, such as clear weight markings and bilingual text (English and Japanese), enhance the packaging's usability for a diverse market.
The overall design reflects the brand's dedication to delivering a superior product while resonating with culturally conscious consumers.")
About
I help clients worldwide to create fine-crafted packaging and product identities.
Let's talk about your project!
Graphic Designer, 14+ years' experience.
Packaging Design Specialist
Illustration and Branding.
English / Spanish / Italian / French / German
Member since:
May 05, 2019
Reviews
"10/10 would recommend Sebastian to any brand"
JrCnUd
reviewed 3 days ago
"Thank you so much, Brian! I truly appreciate your recommendation and enjoyed working with you!"
Sebastian Rubio
responded 3 days ago
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"It is great working with Sebastian!"
JrCnUd
reviewed 18 days ago
"Thank you, Brian! I appreciate your kind words and enjoy working with you too!"
Sebastian Rubio
responded 17 days ago
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"Perfect work! Always happy to work with Sebastian "
BenYof
reviewed 22 days ago
"Thank you so much for the kind words! It’s always a pleasure working with you, and I’m glad you’re happy with the work. Looking forward to the next project!"
Sebastian Rubio
responded 22 days ago
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"Great work and flexibility"
BenYof
reviewed about 1 month ago
"Thank you, Ben! I appreciate it!"
Sebastian Rubio
responded about 1 month ago
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"Sebastian was incredible to work with. Not only did he create a beautiful design and concept for our brand, but he worked with us on revisions needed as we iterated to the final packaging. I am excited to work with Sebastian again. "
JrCnUd
reviewed about 1 month ago
"Thank you so much for the kind review, Brian! I truly enjoyed working on this project with you and look forward to collaborating again in the future!"
Sebastian Rubio
responded about 1 month ago
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