Portfolio
:format(webp)/99designs-contests-attachments/162/162830/attachment_162830571 "Packaging redesign for a 30-year-old Canadian supplement brand transitioning from a sticker-on-bag format to fully printed pouches. The challenge was creating a system that felt premium and modern while maintaining brand recognition across multiple flavors and sizes. The solution centers on a bold typographic approach where EDGE owns the full width of the pouch, anchored by a tonal band system and flavor-specific accent colors. Custom iconography, bilingual copy, and a fully developed back panel complete the packaging system.")
:format(webp)/http://s3.amazonaws.com/projects-files/203/20376/2037678/980ec234-9f10-4b29-a8c2-d986dffd0678.jpg "Packaging redesign and range expansion for Yofi Paris, a French plant-based milk brand sold in Parisian cafés and gourmet stores. The project covered 6 SKUs across Oat, Almond, and Coconut in both organic and conventional lines. Work included new front art direction, custom barista illustration integration, icon system, and lifestyle imagery, all built around a consistent, premium visual identity.")
:format(webp)/99designs-contests-attachments/160/160510/attachment_160510700 "Designed for ONDRIVE APEX-1, this premium basketball ankle brace packaging targets athletes and active individuals seeking superior support and injury prevention. My design combines a slick, high-performance aesthetic with motivating visual elements, utilizing a dynamic black, orange, and light neutral palette. Emphasizing both comfort and protection, the packaging communicates the product's high-tier quality for basketball players, runners, and gym enthusiasts. Specializing in product packaging design that blends sporty energy with professional refinement.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0306e8af-db96-437e-aa17-306af248dba2 "Developed Snack Ballsy, a conceptual protein snack brand for bold, health-conscious consumers. The goal was to break the \"bland\" stereotype with playful naming, vibrant branding, and authentic lifestyle photography.
Features a bold identity system with custom typography, a striking color palette for Chocolate Nuts, Berry Nuts, and Coco Nuts flavors, and a focus on real ingredients. This case study showcases branding, packaging, lifestyle photography, art direction and marketing for strong shelf impact and a memorable brand personality.")
:format(webp)/http://s3.amazonaws.com/projects-files/201/20195/2019581/fb29e85e-eb0d-4f77-ba5b-c0a7f38297a1.png "This packaging design was created for Zea Mays, a Toppingos sub-brand of authentic Mexican corn chips made with traditional methods. The goal was to position the product as a premium snack for international markets, mainly in the USA, balancing modern appeal with authentic cultural roots.
The design uses visual accents to convey natural quality, while the transparent window highlights the product in a way that feels both attractive and commercial. The labeling structure follows FDA packaging standards, ensuring compliance and consumer confidence. All icons, illustrations, and textures were custom-made, reinforcing originality and brand consistency.
This project reflects my expertise in snack packaging design, with a strong focus on branding, shelf visibility, lifestyle presentation, and consumer trust.")
:format(webp)/99designs-contests-attachments/159/159790/attachment_159790953 "Packaging design for a premium caffeine extract aimed at athletes, students, and active individuals seeking an extra boost of energy and focus. The goal was to create a premium, modern and bold look while still approachable for a wide audience.
The vertical layout gives the pack a distinctive shelf presence, while the green and orange color palette reinforces both the natural origin of caffeine and the energetic, performance-driven positioning. The coffee bean imagery connects the consumer instantly with the source ingredient.
Typography and custom iconography were carefully chosen to communicate clarity, strength, and reliability, balancing a contemporary aesthetic with the professional cues of sports nutrition packaging.")
:format(webp)/99designs-contests-attachments/160/160196/attachment_160196485 "Agoo means \"knock knock\" in Akan, a cultural announcement before entering a space. The brief asked for premium and minimal, but the references told a different story: bold color, immediate impact, shelf energy.
I designed this sparkling hibiscus can for a brand rooted in West African, Caribbean, and Latin American heritage, targeting health-conscious consumers who want something that feels both culturally authentic and functionally modern. The botanical illustration grounds the drink in its real ingredients, hibiscus and ginger, while the magenta field gives it the kind of presence that stops a scroll or catches an eye in a cooler.
Reading what a client actually wants, not just what they wrote, is part of the job. This one won.")
:format(webp)/99designs-contests-attachments/162/162544/attachment_162544403 "This premium-casual packaging design for the Lebanese market breaks away from traditional earthy tones with a vibrant Aqua and Deep Blue palette. The visual identity features a custom organic logo with a playful \"smile\" underline, minimalist health-benefit icons, and a photorealistic hero shot to drive appetite appeal.
The 12x8x3 cm Pillow Pouch layout incorporates a unique organic-shaped transparent window, allowing consumers to verify the artisan texture and seed variety. Designed as a scalable system, the matte-finish artwork emphasizes the \"Baked in Lebanon\" heritage and authentic sourdough craftsmanship. This design offers a fresh, modern aesthetic for the health-conscious on-the-go snack segment.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "Designed packaging for Heal Life Sparks Reishi, a powdered mushroom dietary supplement. The goal: blend a clean, modern aesthetic with an organic feel for health-conscious consumers.
Features a hand-drawn Reishi illustration, minimalistic layout, and custom icon system highlighting benefits like immune support, stress reduction, and longevity. Emphasizes organic, non-GMO, and gluten-free quality with premium shelf appeal.")
:format(webp)/99designs-contests-attachments/160/160426/attachment_160426163 "Designed packaging for CalmHD MindBalance+, a premium neuro-support gummy brand. Targeting Gen Z & Millennials, the aesthetic balances modern wellness with fast-acting nootropic benefits for anxiety, focus, and mood.
Features a clean, vibrant look with a \"Wildberry Flavour\" highlight, emphasizing vegan, low sugar, and science-backed ingredients. The design aims for aesthetic appeal that fits a modern daily routine.")
:format(webp)/99designs-contests-attachments/160/160492/attachment_160492145 "Designed packaging for Kröns Creatine Gummies, a premium daily ritual for modern achievers across Europe. The product fuels mind and body with 1.25g Creatine Monohydrate per gummy.
This design emphasizes performance and sophistication, using bold typography and a vibrant orange theme for the \"Orange\" flavor.")
:format(webp)/99designs-contests-attachments/159/159619/attachment_159619495 "This packaging concept was created for a peach tea flavored protein water, targeting the European market. Designed for both athletes and physically active consumers, it highlights the product’s functional benefits in a refreshing and modern way.
The visual system emphasizes clarity, freshness, and energy, with strong focus on key claims (20g protein, zero fat) in a clean and easy-to-read layout. The design system is fully adaptable across multiple flavors, ensuring brand consistency while allowing flexibility for product line extensions.
As a specialist in beverage and supplement packaging, my approach balances commercial appeal, shelf impact, and consumer trust to deliver designs that connect with the target audience.")
About
I've spent the last 5 years focused on packaging for regulated and CPG brands, after 16 years working independently as a designer.
I'm self-directed and hands-on: no formal design background, just years of solving real production problems. I know how to run a clear process, and what leaves my hands is ready for press, no surprises once it's in production.
Currently taking on packaging projects for supplement, food & beverage, and biotech brands.
Member since:
May 05, 2019
Reviews
"The Best!!! Try and find out!!!! "
Gus K
reviewed about 1 month ago
"Great work, would recommend"
Anonymous client
reviewed about 1 month ago
"Thank you!"
Sebastian Rubio
responded about 1 month ago
"Working with Sebastian is truly magical things come to life, manifestations happen and money is made with the final results. Thank you again Sebastian for all that you do. 🙏💯💪🏁"
Gus K
reviewed 5 months ago
"Thank you so much Gus, it means a lot. It's always a pleasure bringing your vision to life. Looking forward to the next one!"
Sebastian Rubio
responded 5 months ago
"Sebastian delivered outstanding work on a brief that required genuine cultural intelligence, not just design skill. I came to him with a pantry food brand at launch stage and a clear nuanced challenge, create packaging that feels premium and modern whil..."
"Sebastian delivered outstanding work on a brief that required genuine cultural intelligence, not just design skill. I came to him with a pantry food brand at launch stage and a clear nuanced challenge, create packaging that feels premium and modern while remaining visually culturally and habitually familiar to the target consumer. The design he created was exceptional and we are so pleased with the outcome.
The communication throughout the process was professional and Sebastian is very patient and receptive to direction without losing his own creative conviction.
I look forward to working with him again without hesitation on our next project. I recommend him highly.
Thanks Seb."
Oz Joseph
reviewed 5 months ago
"Thank you, Joseph. This was a genuine challenge and that made it rewarding. Looking forward to the next ones."
Sebastian Rubio
responded 5 months ago
"Amazing. Would recommend "
Aroma L'Atelique
reviewed 6 months ago
"Thank you! Looking forward to next time."
Sebastian Rubio
responded 6 months ago