About
Hello!
I have 7+ years of experience in graphic design, bachelor degree in psychology and a master degree in cognitive science. Altogether these qualifications help me transform messages into visuals that communicate to people.
My style is clean and simple with a dose of sophistication.
I love what I do and this motivates me to give my best in every project I get involved in.
Please feel free to contact me regarding any design needs that you have
Member since:
August 15, 2012
Reviews
"The ad is very strong. The headline does a great job of pulling the reader in, and the “Margins Tighten” line lands well for a drilling audience. The full-bleed rig image gives it real presence across the spread, and the data overlays add credibility wi..."
"The ad is very strong. The headline does a great job of pulling the reader in, and the “Margins Tighten” line lands well for a drilling audience. The full-bleed rig image gives it real presence across the spread, and the data overlays add credibility without overcomplicating it. The right-hand page is clean and structured, with a clear value proposition and a logical flow into the call to action. Overall, it feels well balanced and commercially sharp."
Anonymous client
reviewed about 1 month ago
"The ad is very well executed. The headline is immediately clear and hard to miss, and the use of “FOR SALE” gives it strong stopping power on the page. The background image works well to reinforce capability without clutter, and the overlay of key specs..."
"The ad is very well executed. The headline is immediately clear and hard to miss, and the use of “FOR SALE” gives it strong stopping power on the page. The background image works well to reinforce capability without clutter, and the overlay of key specs is a smart way to quickly communicate value. The right-hand panel is also clean and easy to action, with contact details clearly prioritised. Overall, it’s a strong, well-balanced design that does exactly what it needs to do."
Anonymous client
reviewed about 1 month ago
"The masthead is clean, bold and highly legible, with strong brand presence. The typography feels contemporary and authoritative, and the spacing around it gives the cover a confident, uncluttered look that immediately draws the reader in.
The visual ..."
"The masthead is clean, bold and highly legible, with strong brand presence. The typography feels contemporary and authoritative, and the spacing around it gives the cover a confident, uncluttered look that immediately draws the reader in.
The visual composition beneath the masthead is particularly effective. The layered imagery of the rig, operator and core sample creates a clear narrative, linking field activity with discovery. The use of geometric shapes adds energy and direction without overwhelming the core visuals.
Overall, the design feels cohesive and purposeful. The colour palette ties everything together well, and the hierarchy between headline, imagery and supporting elements is well balanced, giving the cover a strong, professional presence aligned with the exploration drilling theme."
Anonymous client
reviewed about 1 month ago
"This is a strong, commercially effective piece that clearly understands both the audience and the message it needs to land.
The headline, “Stop throwing away valuable tungsten,” is immediate and confronting in the right way. It speaks directly to a r..."
"This is a strong, commercially effective piece that clearly understands both the audience and the message it needs to land.
The headline, “Stop throwing away valuable tungsten,” is immediate and confronting in the right way. It speaks directly to a real operational behaviour and frames the problem in financial terms, which is exactly how drilling contractors think. The supporting copy reinforces this well, grounding the message in familiar site realities such as worn bits, scrap piles and carbide inserts, before pivoting to the value recovery angle.
Visually, the ad is well structured and easy to navigate. The use of circular imagery to showcase the materials works effectively, adding texture and relevance without cluttering the layout. The hierarchy is clear, moving from headline to problem, to solution, to service offering. The quote in the centre acts as a strong bridge, reframing waste as opportunity and adding a human, credible voice to the message.
The lower section is particularly well executed. The icon-based panels communicate the service model simply and efficiently, and the “Simple. Transparent. Fast.” line ties the offer together in a way that is easy to remember. Importantly, the inclusion of practical details such as national depot coverage and on-site services adds substance and reduces perceived friction for the reader.
From a design standpoint, the colour palette is consistent and professional, with strong contrast that will hold up well in print. The layout is balanced, and there is a good use of spacing that keeps the content readable despite the amount of information included.
Overall, this is a well thought-out ad that combines a clear commercial message with a disciplined, audience-aware design. It communicates value quickly, builds credibility, and provides a logical path to action."
"Thanks, Elven. Nicely done."
Anonymous client
reviewed about 1 month ago