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- Brand Identity for “Marketing für Lokalhelden” — parent brand with sub-brand system
Lokalhelden got their new logo & brand guide by running a design contest:
by Aysegul A.Brand Identity for “Marketing für Lokalhelden” — parent brand with sub-brand system
Check out Lokalhelden's Logo & brand guide contest…
The Brief
Industry
Business & Consulting
About us
Marketing für Lokalhelden is a meme‑first local media & marketing ... We run community pages (..., Badenladen and a Swabian meme brand) and turn that attention into measurable results for local ... What we do: content & meme creation, short‑form video, social ads, page growth, brand design, and simple landing ... We combine a playful community vibe with agency‑level strategy and ... Who we serve: local SMBs and city projects in the DACH region—restaurants, cafés & bars, retail & boutiques, gyms/health, events, craftspeople, and services—who want modern marketing that feels native to ... Brand traits: trustworthy, modern, community‑driven, creative, results‑... Links to the Social Media ... ... ... ... ... ... ... ... ... --- ... ... ... ... ...
Color inspiration
The Brief
Design style
The Brief
Other notes
Goals & vibe Trusted and modern (agency/tech feel) but still friendly and community-first (memes). Must work for the parent brand plus sub-brands (Badenladen, Swabian) under one visual ... Color direction Primary blue: #1D4ED8 CTA blue: #...EB Aqua accent: #0EA5E9 Dark neutral (text): #0F...A Use white text on the dark blues; use dark text on ... Logo structure Clean wordmark + simple symbol that nods to local + hero + media (ideas: map pin + star, chat bubble + star, or a bold M/L monogram usable as a social avatar). Provide horizontal and stacked versions; include a monogram (MFL) for small ... Sub-brand system Show how the system extends to Badenladen and the Swabian brand: same symbol family, color-tinted variations, and consistent ... Prepare lockups: “Marketing für Lokalhelden Badenladen” and “Marketing für Lokalhelden Swabian”. Usage realities Must read at...–... px as a social avatar and as a watermark on meme ... Works on light, dark, and photo ... Include a one-color version for print and ... Typography Modern, legible sans (..., Inter, Manrope, or DM Sans). Include a German-language proof (umlaut “ü”) and provide a fallback “fuer” ... Deliverables Vector files (AI, EPS, SVG), web PNGs (light/dark/mono), favicon, social avatar, and a basic color/spacing sheet with usage notes for memes and ... Avoid Superhero clip-art, busy gradients, default “marketing swooshes,” and generic ... Comparable references (similar offering & vibe—please review for direction): - KRANZ – creative studio with bold, anti-advertising tone: ... - Secret Media Network – city-focused media network (Secret London, ..., shareable local guides: ... - Rausgegangen – event discovery & ticketing with strong social/native feel: ... - My Little Paris – city lifestyle brand with content → commerce playbook: ... These companies operate in a similar space to us (local media, community, content-led marketing). Please study their typography, logo simplicity, and how their marks work on busy photos and small ...
Gold package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $329.
File deliverables
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Logo & brand guide designers to turn your ideas into reality.
winner
Select your favorite custom Logo & brand guide (Or two! Or three!). And the design is all yours.
Lokalhelden collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
We truly enjoyed working with you and greatly appreciate the time and effort you dedicated throughout this project. Your creativity, professionalism, and attention to detail truly set you apart as one of the very best designers here on 99designs. Collaborating with you was not only productive but also inspiring, and we look forward to the possibility of working together again in the future. Your exceptional skills and commitment have made this experience highly rewarding, and we sincerely thank you for your outstanding contributions.
LokalheldenAlong the way, they met lots of talented designers…
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