Serif logos

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Show off your brand’s personality with a custom serif logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of serif logos from our global community of designers. Get inspired and start planning the perfect serif logo design today.

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Earl Grey Fiber Co. - logo upgrade

The project was to revamp of an existing logo. The client wanted to fill out the logo and to surround the tea cup with fuller foliage by incorporating tea leaves, daffodils, forget-me-nots and violets. The font has been also changed by more elegant san serif that makes the logo look much more mature and classic.

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Logo design

Logo design

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Luxury wordmark for Hair Stylist

Custom lettering wordmark with decorative line element

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NR monogram

Monogram for wedding

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Elegant logo for marketing agency: Dandelion

Dandelion is a marketing strategy agency. The name is dandelion because they help spread ideas far and wide from small beginnings.

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Logo with owl

Real estate services

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Music entertainment logo

the mascot personality is boosted by his playful pose and his over-sized sunglasses.

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Cafe and Bar logo

a bit of play on the negative space

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Bold logo concept for The Dunluce

Line art depicting a lion, I wanted to represent elegance, pride, strength, and confidence.

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Create a Global Brand for a World-Class Yoga University

Logo for the world premier yoga university with a wide range of yoga programs. The client wanted to achieve an authoritative and a special appearance in this area of the market.

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Luxurious Cosmetics Shop Logo Concept

A sophisticated blend of classic serif font and modern grid-based layout, that would be easily applicable to various print and screen assets. Special attention is given to the alignment of vertical strokes, so the logo looks like colonnades of an Antique temple (of beauty spirit :)

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An elegant logotype for a community-centric café

The brief called for an elegant and unique logo for a community-centric café. I incorporated a steaming coffee cup into the brand name, blending it tastefully with the typography - the result is a bold and stylish wordmark. Since the cup is in the middle, your eyes are naturally drawn to it. The tagline follows symmetry and expands from the centre in a smiling curve - reflecting the community. On dark backgrounds, the gold accents get to shine and the coffee in the cup looks the richest! The icon can be used independently to enhance the brand presence.

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RWID

logo for interior company

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A clean wordmark for an online pharmacy

A clean wordmark incorporating a small heart shape in the letter w. Since it is the brand's first letter, it can be used independently as an icon.

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Logo for Beauty Company

Hand-lettering in word "meets" with serif typography comes together to create very unique logo design for beauty company that sells beauty products online. The letters themselves have true character pared nicely with the elegant serif typeface. This hand-lettered creation is very simple and isn’t overwhelmed with color.

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Abstract logo for a public interest law firm that brings local justice for international crimes

Abstract logo for a public interest law firm that brings local justice for international crimes. Minimalist geometric monogram.

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Narrative

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Monogram

JT monogram for newlyweds... done in one stroke and symbolize unbreakable bond.

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High-end logo for lifestyle clothing brand

Classy, sophisticated logo for a menswear lifestyle clothing brand inspired by aviation heritage and British country-wear.

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Real Estate & Concierge Group Logo

Client previously had a small concierge business named Three wishes concierge & decided to name the team Three wishes Real Estate & Concierge Group.

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Logo Design for 80 Ocean

Logo Design for 80 Ocean

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P&D Monogram Logo for an elder couple.

Monogram based logo for an elder couple.

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Sisters Study Logo Design

The logo celebrates the little joys of life, even amidst hectic schedules

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wordmark for wellness brand

chic and minimalist typography (healthy and pure)

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FT logo or TF Logo

Creative FT logo or TF logo. Unused concept. Contact if interested in acquiring copyright ;)

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Star Insurance Logo

Minimal star logo for a commercial real estate insurance company

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ambigram for fashionable restaurant

ambigram from word mia and tua

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Brass Tacks logo

Logo design for information product business and book covers. Inspired with 2 crossed tacks.

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Typographic logo for 80 Ocean

Contrasting, dynamic typography, using wave and ocean "vibes" with custom typography to form this identity.

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Immigration Consulting Company Logo Design

Logo design for a new company which is an immigration consulting company for Canada.

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Illuminate Cannabis

Illumination, flow and connection concept in typographic composition for cannabis store.

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Concept Logo

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bothia

wordmark design, emphasize on letter o (liquid/water effect) since water has healing properties, so that it is in line with bothia story

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catering brand

abstract wordmark for catering company that show perfection of serving

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Digital Shop logo

I just love to play with letters!

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Black Mesa Ranch

For a front gate entry sign that will use the logo, try adding [Welcome to your last known whereabouts] or [Your last known whereabouts are 29°20'01" N, 103°42'14" W]

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Logo for development on historic property.

Anchored by a bold serif wordmark, accompanied by illustrative icons meant to evoke local art.

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cute and fresh mark for catering company

my approach came from company's name (chick and chickpea)

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Elegant logo for a Hair Loss Clinic

Client needs an upscale, luxurious logo which can be instantly identified as "Hair" related. I created a "V" mark which reflects growth along with "hairs" feel. Client finds it perfect for his clinic/salon for severe hair loss treatment.

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noa.s

"noa.s" is a new and fresh change, previously "vibe.in" (cafe and catering brand).

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wordmark for DJ

cool and luxury in the same time :)

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Bridge Benefits Group

We are a financial company that specializes in helping companies obtain retirement plans for their organization

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New logo wanted for Colonial Barn Restoration, Inc.

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Modern Letter-mark Logo for Fashion Boutique

Contemporary lettermark logo, inspired by the brand name "morning lavender". I created a custom made serif type for the initials and a bold font for the title. I tried to combine geometry and elegance to create a unique icon, in a blue night sky and lavender color palette.

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Logo for a title company

I tried to make an iconic representation of a building with very sharp edges, to somehow combine the brand name of the company and the scope of activity of it. I also wanted to achive a growing, prospering, positive feeling of the logo.

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Minimal logo for a hair salon.

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wordmark for home goods brand

abstract monogram letter m, inspired by the curves of decorative products

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Artisan shoemaker logo

This logo uses old world charm to get at the personality of this unique brand.

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Modern Serif Wordmark Logo

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Contemporary and Clean Logo

Creating a non traditional veterinary logo that will stand out as different from most other current logos.

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Logo Concept for The Factual, a News Website

A TF monogram, where the F is formed by the period symbol that highlights their factual news service.

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Men's beard care company logo

"Mi" acronym logo that reflects luxury, maturity and simplicity. This logo has the style of San Serif and Serif style. You can use both to present a modern or vintage impression.

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Abstract logo for kitchen furnishings

The client was open for anything as long as it was stylish and flexible so choosing to go for the initials seemed reasonable. I found a very visually appealing way of combining those two letter which in turn served well to illustrate the contrast between two materials - teak and slate - one being fragile (small serif "t") and the other bold ("S" in the back).

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Elegant and Sophisticated Logo

To create an elegant, yet clear personable logo that could be used, and be identifiable in both large, ans smaller application uses.

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"Skolerly" logotype

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Commonwealth Homes Group

A logo for a Real Estate team based out of Louisville, Kentucky

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Winning logo concept for an investment company

I created a concept based on the sketches provided by the client for my second entry, improving some aspects. The symbol represents a key combined with the initial S. Paired with a serif font, the style is a bit classic and elegant, giving the logo a sense of trustworthiness. Different logo versions are included, along with some communication materials relevant to your business. I really like how this concept ended up. Despite the minimalist approach, the small details in the symbol help by adding character and personality. The versatility of the symbol offers a flexible application for the logo on diverse brand materials, making it practical on both vertical and horizontal layouts. Thank you, Mark

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Architecture Studio Logo

Logo for high-end architecture firm.

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Eye catching bold logo

Interpreting the clients vision of the idea behind the business name. Open Sesame. I saw the opportunity to represent this with a padlock, unlocked, opening the world of opportunities through using a translater.

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contest Modern eclectic interior design logo

The overall look and feel is upscale and contemporary with a nod to classical and vintage design. It is a lettermark logo that is simple and sophisticated. The "MEVA" is in a (custom designed) hybrid serif/sans-serif font which modern and communicates timeless luxury. The letters are joined together to represent the connective elements of a well designed home interior. This logo works well both with and without the tag line, and also in inverted colours (light on dark). The color scheme is neutral and mature, and work with any color palette.

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wordmark for vegan restaurant

typeface with ornament that showing about fresh and vegan vibe

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wordmark for Italian food importers

full custom wordmark that represent fresh and good stuff

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Elegant and Sophisticated Logo

To create an elegant and smart logo for an equestrian establishment that could be used for a variety of applications including rosettes and web use, and could also be changed to reflect the changes in colours of the leaves according to the seasons.

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wordmark for patisserie brand

simple mix of typeface, to express diverse flavors from around the world

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Romanshorn

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erlybird

The contest was for an ecommerce specialising in time limited sales. The name erlybird and concept stems from "early bird catches the worm", so I opted for a slightly abstract approach by moving focus to the worm, as opposed to the bird.

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Coffee Brand

A logo designed for a new coffee brand trading in coffee beans.

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Organic Logo

A natural and clear logo made for a photography studio. The branch with leaves was hand drawn and then vectorized on Illustrator.

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wordmark for eco-friendly brand

emphasize on letter ambigram h and y (to express about balance and recycle)

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Classy logo for wine related business

Custom lettering, chalice formed by letters and circular shapes creating a classic and serious logo. Serif of the lettering matching with the wine drops and circular shapes.

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Vibe Paper

We're a home wallpaper company focused on 1970s-inspired designs. We sell wallpaper by the roll.

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Logo for Berker&Berker

Steuerberater Real Estate

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dnovo Logo Design

We are a legal marketing agency. We do SEO, Google Ads and Web design for lawyers. We have an existing website and logo, yet wanted to redo the logo.

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Anna Marie's Hair Studio Logo

A contemporary and eye-catching feminine logo design for a young professionals hair salon. The elements were hand-drawn and the 'A' is also representative of flowing hair.

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A concept for knowledge

The icon is a way to show excitement and growth of knowledge.

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Create a logo for a young and innovative fast casual restaurant chain concept

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Logo Concept | HV Notaires

Professional and elegant looking logo concept for HV Notaires.

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wordmark for dental brand

heaven vibe typeface (abstract heaven valveless trumpet on letter T, star and feather)

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brandmark for chocolate

with an artistic approach using the segment lines on the chocolate fruit into waves

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Handmade candle icon logo

Used Illustrator to make a candle symbolizing the light of Scripture for candidates in this Wabash Pastoral Leadership Program.

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From The Garden | Logo Design

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Logo for Musician

This client wanted a logo for his YouTube channel, an interview program inspired by another celebrity's show. This rectangular logo was inspired by the other celeb while keeping this style unique.

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An elegant subtle logo for a luxury travel blog.

The client wanted a modern and creative logo for a luxury travel blog - "Bellhops&Bubbly". The mark represents an ampersand with a hat that reminds of a bellhop with a few bubbles at the top.

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Eternal Flame

Wedding Candles.

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Siam Legal Alliance

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Haus of Hair

Haus of Hair is a new small woman owned business which is a full service boutique hair salon in south Florida

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Abstract Identity for tech company

"Niche Theory" is a holdings company that invests in various technology-driven projects across a diverse range of areas. The company looking for an identity that is abstract, but serious. The logo should have ability to be used with or without the wordmark, the company want an easily recognizable stand alone icon or something that can be used alone too. For the wordmark, the company would like to try a modern sarif font

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Logo Concept | Jordan Warsh

Modern Real Estate Logo for Jordan Warsh (JW).

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Logo Concept | HV Notaires

Professional and elegant looking logo concept for HV Notaires.

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Logo for Aurai Online

Depicted the winged nymphs "Aurai" using the main logo, and the wind shown through the hair. The colour scheme flows well and the lime green works well with the purple, with the black to seperate them. The serif font used is slightly altered to add a flick on the "A", and connect the "R" and "A" together.

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"cinch" logotype

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Monogram for Kelly Marshall

A logo that cultivates a spirit of luxury + refinement.

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Rebrand a national healthcare recognition week

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Trinity Grace Church logo concept

Stained glass vibe with a modern and elegant spin.

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Minimal classy logo concept for Real estate developer

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International Tile & Marble

This logo incorporated a tile I theme.

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pieman by E-T — by E-T

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What makes a good serif logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your serif logo tell your brand’s story.

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Types of logos

There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading

Logo colors

Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading

Logo shapes

The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading

More logo design tips