Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/2828714/30ba442d-4d59-4ded-b6b2-f5ea55071eb3 "After finalizing the mascot and logo, I built a comprehensive visual system to ensure the Crowdpurr brand remains consistent across all digital and physical touchpoints.
The Work:
Brand Guidelines: Defined a vibrant color palette and typography hierarchy to maintain brand integrity across different event environments.
Construction & Balance: While the mascot has an organic and expressive feel, it was carefully constructed to ensure visual balance and scalability across all sizes.
Digital Ecosystem: Showcasing how the brand scales from mobile app interfaces to large-scale event displays and merchandise.
This post highlights the transition from a single mascot to a fully functional, digital-ready brand ecosystem.")
:format(webp)/99designs-work-samples/work-sample-designs/2828714/f65642df-3711-48ad-a07c-a635af2ab322 "Crowdpurr is a SaaS platform for live event gamification. The goal was to create a \"bold and funky\" identity that stands out from typical corporate tech brands while remaining professional and scalable.
The Work:
The Mascot: I developed a friendly cat mascot as the primary icon. The design uses clean, custom-drawn lines to balance its funky personality with a professional look that works perfectly as a digital app icon.
Visual Style: The aesthetic combines a retro-modern vibe with a high-impact, bold execution. This gives the brand a tactile energy that fits the excitement of live events and social interaction.
Typography: Paired the mascot with a bold, modern typeface to ensure strong legibility and a tech-forward impression.
This design was the winning entry for Crowdpurr’s official rebranding.")
:format(webp)/99designs-work-samples/work-sample-designs/2828714/f56ca5d4-7874-4451-9468-833918b6fc5b "After finalizing the logo, the focus shifted to building a scalable system. This post showcases how the So+Co identity lives across digital platforms and brand documentation.
The Work:
Brand Guidelines: I developed a comprehensive system for typography and color usage, ensuring the brand stays consistent across various community touchpoints.
Web Implementation: Designed a clean, high-impact website layout that uses the geometric elements of the logo as functional design assets.
Cohesive Ecosystem: Every collateral piece—from business cards to digital headers—is designed to maintain that \"bold & simple\" aesthetic the client requested.")
:format(webp)/99designs-work-samples/work-sample-designs/2828714/f91469bc-4b35-46a3-a6f8-485f9df871c6 "So+Co is a philanthropic fund that breaks down barriers for emerging artists. Unlike traditional charities, they needed a brand that felt as creative and bold as the people they support.
The Work:
The \"+\" Symbol: The core of the identity. It represents collaboration, inclusion, and the \"plus\" factor that community support adds to an artist's journey.
Geometric Badge: Designed to evoke a sense of space and unity. The sharp, geometric lines give it a modern, professional edge that stands out in the non-profit sector.
Visual Impact: I used a vibrant, multi-color palette to reflect the diversity of creative disciplines—from music to visual arts.")
:format(webp)/99designs-contests-attachments/153/153864/attachment_153864848 "Tekağaç is a leading premium wood manufacturer with over 54 years of history. The goal was to evolve their legacy industrial look into a modern, high-end identity to support their expansion into the retail and e-commerce markets.
The Work:
Icon Evolution: I simplified the traditional tree mark into a balanced, geometric icon. It maintains the \"industrial strength\" of the original brand but adds a premium feel for luxury homeowners and architects.
Adaptability: The new system is designed for high-contrast visibility. It works perfectly for everything from factory signage and wood engraving to a clean digital e-commerce interface.
Scalability: Created a cohesive sub-brand for \"Tekağaç Shop\" to ensure a seamless transition from their B2B roots to their new consumer-facing platform.
The result is a timeless identity that respects 50 years of heritage while being fully optimized for the digital era.")
:format(webp)/99designs-contests-attachments/89/89341/attachment_89341308 "This logo blends the fluidity of a tentacle with the adaptability of a chameleon, cleverly using negative space. The chameleon, with a curious glance at the tentacle, hints at a hidden message—representing the theme of adaptation in a creative and subtle way.")
:format(webp)/99designs-contests-attachments/146/146090/attachment_146090730 "The logo represents a personal growth and healing retreat. The color palette of earthy tones and the use of a lighthouse symbol suggest a journey of self-discovery and inner peace. The text \"Erweitere dein Bewusstsein\" (Expand your consciousness) further reinforces this theme. The overall design conveys a sense of tranquility, inspiration, and transformation.")
:format(webp)/99designs-contests-attachments/159/159271/attachment_159271821 "Auware is a technology company that creates dynamic websites tailored to specific audiences. The name is a play on \"Audience Aware,\" so the primary challenge was to ensure the brand is instantly readable as \"Aware\" while maintaining its unique spelling.
The Work:
Typographic Strategy: I emphasized the \"a\" and \"ware\" to ensure immediate legibility as the word \"aware.\" This clear separation helps communicate the brand's core mission of audience awareness.
The Modular \"u\": The letter \"u\" is constructed from modular blocks, acting as a visual pause and a reference to data structures. It represents \"placeholder logic\", symbolizing a system that works silently in the background to adapt content.
Functional Iconography: The \"u\" also serves as a standalone icon/favicon, maintaining brand recognition even at the smallest digital scales.")
:format(webp)/99designs-contests-attachments/162/162659/attachment_162659638 "Cresly provides AI services for European SMBs, focused on process optimization. Derived from \"crescendo,\" the brand identity needs to communicate growth and rising momentum without looking like a typical, playful tech startup.
The Work:
Custom Wordmark: I focused on a clean, lowercase typography to keep the brand approachable yet professional. The design avoids unnecessary icons, letting the type carry the brand's identity.
The \"Rising\" Detail: The letter 'r' is subtly modified using Golden Ratio principles to mimic a rising step. This small but intentional detail directly translates the \"crescendo\" philosophy (building and growing) into a memorable visual asset.
Precision & Simplicity: The logo is engineered for maximum clarity, ensuring it works perfectly as a favicon and remains legible across all digital professional environments.")
:format(webp)/99designs-contests-attachments/143/143031/attachment_143031949 "The logo is crafted to embody the values and goals of your brand. Its key strength is versatility—it works perfectly in both horizontal and vertical layouts, making it adaptable across various platforms. Plus, the design stands out on both light and dark backgrounds, ensuring it’s always visible and impactful.
The logo can also function well on its own, making it a great fit for profile pictures or favicons. I’m confident this design builds a strong, recognizable identity that your audience will connect with.")
:format(webp)/99designs-contests-attachments/88/88175/attachment_88175916 "LogikBarn is a small business mainly work in web development, seo, advertising and marketing as well as IT support and hosting.
I combine the LB initials and the power Illustration on the logo. But it can also be read as the letter O when combined in the wordmark. making it work well as a stand-alone icon.
I use orange color to represent as Vibrant, Playful, Happy, Artistic and Energetic")
:format(webp)/99designs-contests-attachments/93/93041/attachment_93041028 "Burgaholic is a food truck brand that wanted to move away from generic fast-food visuals. The goal was to create a \"mysterious and catchy\" identity that sparks instant curiosity and reflects an obsessive craving for the perfect burger.
The Work:
Iconic Inspiration: The logo is inspired by enigmatic symbols of enlightenment and mystery. By using the iconic triangle and burger motif, the design creates a sense of \"finding the ultimate burger,\" positioning the brand as a hidden gem for true enthusiasts.
The \"Addiction\" Concept: The gaze of the burger within the eye-inspired triangle represents the intense focus and \"addiction\" implied by the name Burgaholic. It’s simple, bold, and intentionally different from traditional food logos.
Symbolic Impact: The final mark functions as a modern talisman for the brand—mysterious enough to make people stop and look, but clean enough to stay professional.")
About
A multidisciplinary designer focusing on branding, identity, and visual storytelling. My work is about turning ideas into clear narratives that help brands stand out and connect with their audience.
https://www.behance.net/luthfimochlatif
Member since:
March 09, 2017
Reviews
"Great designer to work with—communicative, reliable, and skilled. I would gladly collaborate again on future projects."
Anonymous client
reviewed 5 months ago
"Terrific to work with, and I loved his design! It was clean, impactful, and thoughtful. "
cookeMa
reviewed 9 months ago
"Thank you very much, it was a very interesting and constructive partnership. "
Anonymous client
reviewed about 4 years ago
"Very fast in communiction and a beatifull design as a result. Thanks!"
Anonymous client
reviewed over 8 years ago
"The first design was pretty good, so it was kind of easy to ask them to brush up the design."
Anonymous client
reviewed over 8 years ago