Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/153/15358/1535812/ae0c6667-79c2-4386-acb0-b81503ff8b41.png "Crystal Washington is a renowned technology futurist and an influential figure in her field. As one of Fortune's 50 Leading Female Futurists, she brings a unique blend of expertise in foresight and technology to organizations seeking to maximize their profitability and productivity.
Crystal's brand is characterized by adjectives such as clean, pragmatic, sleek, uncluttered, and simple, reflecting her commitment to delivering streamlined and efficient solutions. Her innovative and techie approach empowers businesses to embrace emerging technologies and stay ahead of the curve.
Crystal's practical and balanced insights help organizations navigate the complexities of the digital landscape, making her a trusted advisor for companies across various industries.
With Crystal Washington, organizations can confidently embrace the future, armed with the knowledge and tools to thrive in an ever-evolving technological landscape.")
:format(webp)/http://s3.amazonaws.com/projects-files/149/14934/1493441/4f243af5-d625-4af9-87b5-6e39c176717a.png "Within these brand guidelines, we have meticulously developed comprehensive procedures for their logo, color palette, imagery style, and brand pattern.
These guidelines ensure consistency across various media applications, upholding the brand's identity in a professional manner. By implementing these procedures, we establish a cohesive and recognizable brand imagery, reinforcing the brand's essence and fostering a strong visual identity.
The brand guidelines serve as a roadmap for maintaining consistency, enabling seamless integration across different platforms and media channels. With a well-defined procedure in place, the brand imagery can be consistently replicated, ensuring a unified and impactful presence throughout all brand touchpoints.")
:format(webp)/http://s3.amazonaws.com/projects-files/149/14991/1499104/5d6d12a4-d48b-49d4-b831-361186b0ab78.png "Project Overview:
The goal of this project is to establish comprehensive brand guidelines for Tårtdekoration, an online shop specializing in cake decorations. These guidelines will provide a cohesive and consistent visual and verbal identity across various platforms, including the website, packaging, social media, videos, and email communications.
Objectives:
1. Define a distinct color palette that reflects the brand's personality and appeals to the target audience.
2. Create a visual identity that communicates the quality, creativity, and fun associated with Tårtdekoration products.
3. Develop a consistent tone of voice that conveys the brand's values.
4. Establish guidelines for photography.
5. Ensure brand consistency across different mediums, maintaining a unified look and feel.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8823/882366/bdd2b33b-9c79-4e3a-8962-f58ae2b656b0.png "Swag Style are fashion brand that aimed to educate about the issues that have affected America with Covid-19, Black Lives Matter and the Civil Rights Movement.
There aren’t many products out there that offer both healthy and fashionable solutions. Swag Style’s products are intended to meet the health needs of everyone who still cares about their style.
Swag style provide the Face mask and T-Shirt Design and developing more product to extend the brand in future.
Be brave in STYLE!")
:format(webp)/http://s3.amazonaws.com/projects-files/68/6880/688064/31345379-4779-4c3b-b3d5-890cd5e320fb.png "Aero has unique and stands out visual branding elements.
Aero's brand managers have specific styles that we must meet. They have some structural details and provide enough support material that we need.
Glad to be part of the aero branding project.")
:format(webp)/http://s3.amazonaws.com/projects-files/145/14560/1456055/d5b71898-5cd4-4866-bb6b-bb3672e2cacb.jpg "Explore our comprehensive brand guidelines project that encapsulates the essence of Medrina's doctor-led, patient-first culture. Dive into the visual and narrative elements that define our commitment to personalized medicine and the highest quality care. Discover how we empower our teams to focus on rehabilitative care and individualized patient journeys, all while partnering with care centers to ensure the best outcomes. Explore the story behind Medrina's brand identity and its dedication to redefining healthcare.
Discover how we meticulously develop patterns and consistently apply them to create a unified and distinctive look that resonates with our doctor-led, patient-first culture. Explore the artistry behind our patterns and their role in conveying our dedication to personalized healthcare.")
:format(webp)/http://s3.amazonaws.com/projects-files/163/16307/1630769/8ff83cce-2733-4261-a714-4b273dcc9052.jpg "Welcome to the MeeraAI Brand Guidelines, where we delve into the art of crafting human-like conversational experiences with cutting-edge AI technology. In this comprehensive portfolio, we unveil the essence of MeeraAI, a customer-trusted text messaging platform designed to revolutionize a team's productivity.
Uncover the visual elements that define the MeeraAI brand, from our captivating logo to our signature color palette. Learn how to apply these elements consistently across all marketing collateral, creating a strong and memorable brand presence.
Understand the nuances of the MeeraAI tone and voice, which reflect a commitment to professionalism, empathy, and efficiency. Discover how to infuse these qualities into every interaction with customer prospects.")
:format(webp)/http://s3.amazonaws.com/projects-files/72/7262/726208/dfe40eaf-4e77-47b5-9fdf-83af7af490aa.png "I am happy to take apart in the \"concept chocolate\" branding, Belgian chocolate.
Chocolate has a distinctive color that has been widely used for branding but makes it something that reflects a gastronomic, modern, traditional, refined, ecological, and sustainable environment that is not an easy way. We should also concern on unique icons and stylized pack.
In addition to the chocolate business that offers superior products, concept chocolate also received a variety of tourist visits. It will be a kind of promising campaign to provide an impressive visual branding. Like the ways, they are going to market as well as their hospitality.")
:format(webp)/http://s3.amazonaws.com/projects-files/86/8606/860654/8a8b81b1-e706-4ca3-b026-bb14d5d4c2f6.png "This project aims to help a Christian school develop a modern and relevant brand image. Our goal is to create a strong visual identity that enhances the school's reputation, attracts students and parents, and boosts community engagement.
We will collaborate with the school to explore color themes that reflect its character and values. Through research and analysis, we will craft a cohesive, appealing color palette suited to the target audience.
Using the best design practices, we will ensure the new brand meets expectations and leaves a lasting positive impression. This strong, consistent identity will increase brand awareness, inspire involvement, and reinforce the school's positive image in the community.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16137/1613753/a9d00d1a-c731-4625-8e72-07220294e146.jpg "The Corioli Foundation's journey to rebuild the social fabric of violence-affected communities through praxis is deeply rooted in its mission and values. The comprehensive branding and web design project successfully encapsulated the foundation's ethos, resulting in a cohesive, recognizable identity that conveys the essence of the organization. The NGO-style and forest palette provide a tranquil backdrop to the foundation's noble work, inviting international donors and partners to engage with their initiatives and support their mission.
Through this case study, we showcase the significance of a well-executed branding and web design project in strengthening the visibility and impact of NGOs, like the Corioli Foundation, that are committed to creating positive change in the world.")
:format(webp)/http://s3.amazonaws.com/projects-files/136/13684/1368449/cbad597f-cb5d-4e49-8f99-7350b3c482fb.png "Welcome to Panacea Finance's brand guidelines, designed to revolutionize the Panacea brand and propel it towards unparalleled success. Our guidelines empower Panacea Finance to establish a distinctive brand presence, captivate the target audience, and make a lasting impact in the competitive financial industry.
Unlock Consistency: Our guidelines provide Panacea with a roadmap to maintain a cohesive and recognizable brand image across all channels. From logos to color schemes, typography to visual elements, every interaction with the Panacea brand reflects its core values and unique identity.
Embrace Visual Brilliance: Capture the essence of Panacea Finance through visually stunning designs. Our guidelines include a curated collection of imagery and graphics that represent the Panacea brand's essence.
Contact us today to embark on an exhilarating journey of brand elevation and distinction.
https://99designs.com/profiles/hugomaja/services/2447")
:format(webp)/http://s3.amazonaws.com/projects-files/74/7439/743903/cb5e9fe1-7b81-402e-8de2-cee8feab2dd2.png "I am proud to be part of the branding process with sushivid.com and @sushi.vid, the best platform for influencers in Singapura, Malaysia, and Indonesia.
We encourage them to build solutions to bring new visual brand identity to the next level.
Let's discuss to see what you want to share.")
About
I am a Brand Identity Strategist. I help businesses build strategic brand identities that communicate clearly, scale consistently, and create long-term recognition.
Services:
- Brand Guidelines
- Brand Strategy
- Brand Identity System
- Brand Audits
- Creative Direction
- Rebranding
Featured by the 99d:
- shorturl.at/A5Y76
- shorturl.at/7D9JI
- shorturl.at/zdX02
- shorturl.at/DWTKs
- shorturl.at/91Uzc
- shorturl.at/Uomea
Let’s create something impactful together.
Member since:
November 20, 2014
Reviews
"Hugo was a pleasure to work with. He took the time to understand the heart of the One Breath brand and translated it into a visual direction that felt thoughtful, elevated, and beautifully aligned with the project.
His work brought calm, clarity, and..."
"Hugo was a pleasure to work with. He took the time to understand the heart of the One Breath brand and translated it into a visual direction that felt thoughtful, elevated, and beautifully aligned with the project.
His work brought calm, clarity, and cohesion to the brand while still honoring the book’s emotional tone and deeper meaning. He was responsive, collaborative, and detail-oriented throughout the process. I would absolutely recommend Hugo to anyone looking for a designer who brings both creative talent and strategic sensitivity to a meaningful project."
LGPR Consulting
reviewed 2 months ago
"Thank you so much for the kind words. It was truly a pleasure working on One Breath, and I really appreciated the trust and collaboration throughout the process.
Wishing the project continued growth and success, and I hope we can collaborate again in the future."
(edited)
Hugo Maja
responded 2 months ago
"I worked on several branding projects with Hugo over the years and I always was impressed by two things. 1 - the outstanding depth and quality of his work and 2 - his fast working pace. I can truly recommend. "
Anonymous client
reviewed 5 months ago
"Thank you for the trust and collaboration over the years, truly appreciated. Looking forward to working together again. "
Hugo Maja
responded 5 months ago
"Hugo's understood the assignment. He provided a logo that met our needs and was very responsive to feedback. Thank you, Hugo!"
cjreicN
reviewed 6 months ago
"Thank you. I truly appreciated the clear direction and constructive feedback. Looking forward to collaborating again."
Hugo Maja
responded 6 months ago
"Working with Hugo continues to be an exceptional experience. He's become a trusted partner throughout all of the incredible work he's done for us here at FRIT Collective. He brings clarity, thoughtfulness, and a deep understanding of what we we're tryi..."
"Working with Hugo continues to be an exceptional experience. He's become a trusted partner throughout all of the incredible work he's done for us here at FRIT Collective. He brings clarity, thoughtfulness, and a deep understanding of what we we're trying to build.
During our latest project, Hugo delivered a solid execution and guideline pack that was strong, cohesive, and gives us real confidence moving forward. Beyond the quality of the work, Hugo is collaborative, detail-oriented, and genuinely invested in getting things right. I would highly recommend him to anyone looking for a designer who cares deeply about both the brand and the people behind it."
wrcrowjr
reviewed 7 months ago
"Thank you so much, Rob n Lisa. It’s always a pleasure working together, and I’m grateful for the continued trust and collaboration."
Hugo Maja
responded 7 months ago
"Thanks a lot for this design. We love it!"
Anonymous client
reviewed 8 months ago