Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/1321293/5507087e-ee5b-404a-ae2a-f178676889c7 "An amazing logo design project for a unique ranch that breeds and trains Quarter Racing Horses.
We opted in our design for an elegant and sophisticated look, but in the same time one that also has a certain simplicity of the lines and the shapes. The logo beautifully represents a combination of classic and modern, of tradition and forward thinking.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-work-samples/work-sample-designs/1321293/1990c2b6-c66b-4f7f-a7f0-430e7ffce576 "A confident, bold and sophisticated logo and branding package for a great real estate equity firm: Cobiant Capital.
The eagle concept: on one hand, we chose the eagle because it is fearless, bold, powerful, sharp, calculated- the kind of features that you look for in an investment partner. And on the other hand, we wanted to express creativity, a refined, unique approach and we opted for an artistic, brush-like texture for the eagle.
The logo is very powerful and the rest of the branding items come only to underline and emphasize the logo energy, not to overshadow its impact. The lines are simple, serious, uplifting. The two tone chromatic sends out the message of reliability and security.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-contests-attachments/149/149328/attachment_149328545 "AVAILABLE FOR SALE
At the heart of the logo, a woman's silhouette merges with the trunk of a coffee tree, symbolizing the goddess of the harvest and underscoring the brand's homage to the origins of coffee. Encased within a medallion, the design signifies the completeness and the cyclical journey from seed to cup.
The simplicity of the black and white palette highlights the brand's classic and timeless appeal, while the versatility of the logo is demonstrated through its adaptability to various background colors, ensuring consistent brand identity across diverse applications.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-contests-attachments/90/90019/attachment_90019786 "Logo design project for a Swedish Hotel with spa and fine dining restaurant, that focuses on wellness and locally grown produce.
It is located in the middle of a nature reserve, right by the ocean. A secret get-away. The logo is meant to reflect the unique, natural landscape in a minimalist style that represents the Scandinavian esthetics. The overall look is modern, sophisticated and elegant in its simplicity.
You can read more about this amazing hotel here: torekovhotell.se
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-work-samples/work-sample-designs/1321293/34f17db4-8c98-4b22-8f58-34c90773ee50 "AVAILABLE FOR SALE
This amazing logo design cleverly uses negative space to form a wine glass, emerging from angelic wings and an aura.
Elegant, smart, unique and creative.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-work-samples/work-sample-designs/1321293/53392318-5fbf-4c22-9735-e84712f1f7f2 "Marriott Irvine Spectrum opened the one-of-a-kind Hive&Honey rooftop bar.
Celebrating the rich history of Irvine Ranch, as well as a close and caring relationship with the land on which it lies, Marriott Irvine Spectrum combines classic, rustic living with modern, contemporary styling and the latest smartly designed innovations.
The logo is a combination of organic hand-drawing, a rustic hint, modern fonts and layout -shortly, a unique logo for a unique place.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-work-samples/work-sample-designs/1321293/009fff48-78bf-42fd-b832-15a5975f093d "AVAILABLE FOR SALE
A fun, smart and playful logo design that makes use of negative space, depicting a Martini glass inside the cat silhouette.
A great choice for any bar, bistro or restaurant that has a cat/pet reference in its name or one that just wants to have a cat in the logo :)
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/99designs-work-samples/work-sample-designs/1321293/3b82a841-c129-40f1-bbd2-3964d1782964 "Wordmark design project for a company that conceives, writes, and produces satirical works.
YUNGSTR foster the voices of young people in writing and performing because young voices have increasingly been crowded out by stale white conservative commentators. Their goal is to challenge social, cultural, business, and political orthodoxies, to hand the shaping of the future back to the young.
We opted for a wordmark that is smart (with a highlighted “S” that is the initial letter in “satire”), fresh, modern and also minimal.
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/http://s3.amazonaws.com/projects-files/208/20808/2080849/aaf11d6c-5cd1-455f-97d6-d4ac55a20c51.png "Southlake Travel is a principal-led advisory for the sophisticated traveler. Working with Jim and Karen Dawson, we moved away from cluttered travel tropes to create a digital home with a true editorial soul.
The Execution
Transitioning from WordPress to a bespoke Squarespace experience, we focused on \"Quiet Confidence.\" The design utilizes generous white space, a sophisticated palette of Slate and Cream, and meticulous typography. It’s not just a website; it’s a reassurance that guidance matters more than options.
Visit the Live Site:
Experience the calm for yourself:
👉 www.southlake-travel.com
Ready to tell your brand’s story?
I specialize in creating websites that speak to your ideal clients with clarity and warmth. Whether you're looking for an editorial refresh or a total transformation, I’d love to help. Get in touch and let’s start building your awesome website!")
:format(webp)/http://s3.amazonaws.com/projects-files/209/20951/2095164/1a5a29fb-b955-47bc-8afd-82afb1d7acfa.png "Firms handling complex capital structures cannot look like retail startups. This web design project positioned T23 Capital as an elite, institutional-grade authority in the London financial sector.
The Strategy:
Authoritative Aesthetic: Leveraged a deep navy background paired with gold typography to project wealth, absolute stability, and discretion.
Strategic Architecture: Organized complex financial services—such as \"Capital Raising\" and \"Debt & Capital Structure Solutions\"—into clean, minimalist blocks to eliminate cognitive friction for time-poor investors.
Prestige Typography: Balanced modern, efficient sans-serif headers with traditional serif body copy to signal both forward-thinking strategy and legacy financial prestige.
Ready to command the market?
In the financial sector, your digital presence is your handshake. If you need a visual identity engineered to secure immediate trust from high-net-worth investors and stakeholders, invite me to a 1-to-1 project.")
:format(webp)/http://s3.amazonaws.com/projects-files/195/19532/1953230/f6633176-48cf-4f63-b346-39ed2a52f69f.png "Prodigar Travel is a boutique consultancy offering tailor-made journeys worldwide—from private villas and romantic escapes to adventure travel and VIP sports events. The original website focused mainly on coastal Europe, but the redesign elevated the brand as a global curator of personalized luxury travel.
The new site features a refined, elegant UI, immersive sections for each signature experience, and a streamlined 3-step consultation path. Clear CTAs, aspirational visuals, and emotionally driven copy now reflect Prodigar’s high-touch service and global reach. Fully responsive and visually rich, the design blends luxury, storytelling, and strategy—turning travel into an art form.
👉 Visit the Live Website: https://www.prodigartravel.com/
Let’s connect and explore how we can elevate and energize your brand—through logo design, branding, web design, social media graphics, ads, and more.")
:format(webp)/http://s3.amazonaws.com/projects-files/167/16794/1679430/2325ec88-8836-4941-b405-1fcc1d49631d.png "Dr. Bryskin offers a rare dual-specialization in Internal Medicine and Nephrology. The goal was a sophisticated digital presence, avoiding the sterile feel of traditional medical sites.
The Strategy
I developed a \"Concierge-First\" design. Blending airy photography with a calming sage and coral palette communicates a personalized, unhurried patient experience.
Key Features:
- Authority Layout: Strategic typography highlights her expertise.
- Optimized UX: A clear layout instantly answers: \"Why choose us?\"
- Trust Signals: Integrated testimonials drive new patient inquiries.
- Result: A modern platform building trust before the first booking.
Live: bryskinmed.com
I specialize in transforming complex professional services into approachable, high-converting brands. Let’s collaborate to elevate your digital presence!")
About
My name is Eliza Piticari and I'm the founder of friendly-label.com. I specialize in strategic, high-converting brand identities and websites that drive growth.
🏆 RECOGNIZED IN:
- TOP BRANDING COMPANIES benzinga.com/pressreleases/23/01/n3…designrush
- BEST MINIMAL LOGO DESIGNS designrush.com/best-designs/logo/minimal
- & more
💡WORK WITH ME:
Browse my "Services" or book a 1:1 STRATEGY CALL here: payhip.com/friendlylabel
Member since:
August 20, 2013
Reviews
"Great work! Eliza is always willing and able to jump in and help as needed! "
limorsuss
reviewed about 10 hours ago
"Eliza’s insights, creative approach and pragmatic view to concept and design work is exceptional. While her design skills are terrific, she looks beyond visual imagery and carefully considers the brand,
its’ messaging and the audience(s) to whom commun..."
"Eliza’s insights, creative approach and pragmatic view to concept and design work is exceptional. While her design skills are terrific, she looks beyond visual imagery and carefully considers the brand,
its’ messaging and the audience(s) to whom communication is intended. "
James Dawson
reviewed 2 days ago
"Building off a major redesign in Phase 1, we moved to address refinements that enhanced site engagement, readability, structure and content with emphasis on SEO, visitor flow and messaging across the site. Eliza was terrific and a critical partner in re..."
"Building off a major redesign in Phase 1, we moved to address refinements that enhanced site engagement, readability, structure and content with emphasis on SEO, visitor flow and messaging across the site. Eliza was terrific and a critical partner in refining the initial design for clarity, functionality and smart messaging. "
James Dawson
reviewed 3 months ago
"A true master of web design and technology coupled with a strong sense of brand and marketing who is honest, precise and very easy to engage from concept to final execution. She listens, takes time to understand the nuances of a business, she is flexibl..."
"A true master of web design and technology coupled with a strong sense of brand and marketing who is honest, precise and very easy to engage from concept to final execution. She listens, takes time to understand the nuances of a business, she is flexible and her sense of balance relative to typography coupled with an ability to convey the message of the business to its’ clients is exceptional. I recommend Friendly Label with 5+ stars."
James Dawson
reviewed 4 months ago
"I’ve worked with Eliza at Friendly Label on three different branding and logo projects, and she has exceeded expectations every single time. Her creativity, communication, and attention to detail are outstanding. The final results have always been exact..."
"I’ve worked with Eliza at Friendly Label on three different branding and logo projects, and she has exceeded expectations every single time. Her creativity, communication, and attention to detail are outstanding. The final results have always been exactly what I envisioned, and usually even better. I highly recommend Friendly Label for anyone looking to elevate their brand."
SilverTree
reviewed 8 months ago