Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/2539217/e7ee98e9-219e-407e-93f1-12cdf2a9144d "A self-initiated design language for the makeup category, built on emotional insight rather than category convention. Concept, colour system, and creative direction developed end to end.")
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About
Creative Director with 14+ years shaping brand, digital, and campaign work across FMCG, beauty, retail, and wellness. I think in emotion first, colour, story, tone, then let strategy and craft catch up to it. Every project starts with one question: what does this actually make someone feel, and how far can I push that before it stops feeling true.
Portfolio: https://www.behance.net/deepshikha1
Member since:
May 23, 2016