Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/206/20644/2064406/30eb10ef-422f-4822-bc00-32ce4e5caee8.png "From the brief, four themes define Moorepark Holdings: reliability, wealth, health, and legacy. Positioned with the long-term authority of established family enterprises such as Rockefeller, the logo draws inspiration from the pillar, a timeless symbol of institutional strength. The pillar represents reliability through structure, wealth through longevity, and health through balance. Each vertical element reflects one of Moorepark’s core branches; Financial, Health and Wellness, and Consulting standing independently yet unified by a shared foundation. Together, the mark communicates Moorepark Holdings Inc. as a strong parent organization built to endure, grow, and support its portfolio with confidence.")
:format(webp)/99designs-work-samples/work-sample-designs/5542635/6bc8849c-d026-4756-9c34-27348c667b60 "AURE is a modern investment platform that makes financial growth approachable for a new generation of investors. The identity combines clean typography, vibrant colors, and a dynamic symbol inspired by upward financial bars and natural growth. The project explores logo design, brand strategy, patterns, and marketing applications such as posters, billboards and illustration creating a fresh and optimistic brand built for young investors.")
:format(webp)/99designs-contests-attachments/162/162861/attachment_162861086 "A California-based law firm specializing in consumer protection for defective vehicles (“lemon law” cases) required a complete brand identity redesign. The goal was to move away from the traditional yellow palette and introduce a refined teal green, while visually reflecting both their legal expertise and their strong connection to the state of California.")
:format(webp)/99designs-contests-attachments/163/163318/attachment_163318861)
:format(webp)/99designs-work-samples/work-sample-designs/5542635/77a0d946-9b74-4c49-844d-0d761202f68f "The Challenge: To design a modern, minimalist four-leaf clover capable of seamless performance across digital and print medium.
The Execution: I leaned into geometric simplicity, building each leaf with clean, striped shapes to keep it balanced yet visually interesting. I also tested it across different touchpoints (app icon, smartwatch, tote bag, embroidery, gradients) to ensure it holds up in both digital and physical use.
Result: Paired with a refined palette of forest greens and neutrals, the final symbol is a timeless yet contemporary brand mark—flexible enough to scale and recognizable enough to lead.")
:format(webp)/http://s3.amazonaws.com/projects-files/202/20270/2027037/11e1da46-72c9-48e6-b047-38720a8ccd84.png "A retired veteran client requested a logo depicting a drone flying over farmland, combining a retro aesthetic with a modern touch.")
:format(webp)/http://s3.amazonaws.com/projects-files/197/19779/1977991/9cc9aa74-8fd6-4d10-b658-06724a98f5e7.png "The client requested a simple design featuring a lighthouse and anchor, with a yellow sun shining through the lighthouse.")
:format(webp)/99designs-work-samples/work-sample-designs/5542635/7497298e-db91-4df0-ad83-94e7cce7e73b "Brand identity design for a Spine & Orthopedics practice, focused on a clean, minimal, and scalable system that adapts seamlessly across all platforms.")
:format(webp)/99designs-work-samples/work-sample-designs/5542635/d0789d94-97d3-40d3-b75e-d38775cdb2b0 "Greener Earth is a brand identity project focused on inspiring everyday action toward sustainability. The visual system uses clean, organic shapes, vibrant greens, and friendly illustrations to create a modern, approachable feel that connects with a younger audience.
Paired with a light marketing campaign, the project emphasizes simple but powerful messaging like “A greener world starts with you,” encouraging individuals to take small steps that make a real impact. The result is a brand that feels less like a campaign and more like a movement for change.")
:format(webp)/http://s3.amazonaws.com/projects-files/198/19865/1986553/5fbf1e1a-eb62-4a1f-b6a3-73467f430b0c.png)
:format(webp)/99designs-work-samples/work-sample-designs/5542635/17956c19-4fd5-4f0a-87dd-f75aa33ae142 "Mountain WestStar Surgical Center’s branding reflects professionalism, innovation, and trust in medical services. The logo incorporates mountains and a star, symbolizing excellence, stability, and precision in healthcare. The color palette of blue and white reinforces cleanliness, reliability, and medical expertise.")
:format(webp)/99designs-work-samples/work-sample-designs/5542635/2366e3b8-5d52-489c-b9d0-3e3db51c95b1 "T-shirt design concept")
About
I'm a brand identity and logo designer who helps companies and organizations grow profitably through intentional, strategic visual identities that position them as leaders.
I work closely with industry leaders to define their archetype, understand their market, and build brands designed to stand out and scale globally.
My approach is hands-on and collaborative, ensuring every design reflects the business behind it.
Invite me to a 1-1 project and lets build your brand
Member since:
August 01, 2023
Reviews
"_Gloria did a great job on the logo she created for my business, Blueprint Hair Designs. With the information given, she pretty much created what both my husband and myself visioned in our minds. Communication was efficient and the few edits needed we..."
"_Gloria did a great job on the logo she created for my business, Blueprint Hair Designs. With the information given, she pretty much created what both my husband and myself visioned in our minds. Communication was efficient and the few edits needed were done in a timely manner. I am excited to use this logo and proud of the brand it is helping me create!"
pengap8F
reviewed 3 months ago
"Thank you for the kind words. It was a pleasure collaborating with you both and helping bring your vision for Blueprint Hair Designs to life. "
_Gloria
responded 3 months ago
"Gloria was amazing and great to work with. Furthermore, she was parient and sid not become frustrated with the process of trial and error. She maintained her professionalism and did everything possible to ensure the logo was exactly what I wanted. "
mrs.washington423
reviewed 3 months ago
"Thank you, it was a pleasure collaborating with you."
_Gloria
responded 3 months ago
"Finally got what I was hoping for. Gloria was very responsive and patient. Will work with her again. I felt communication had to be so precise about the design, otherwise things were smooth."
gmathews2r
reviewed 3 months ago
"Thank you, it was a pleasure collaborating with you."
_Gloria
responded 3 months ago
"Meet all of our expectations!"
Anonymous client
reviewed 3 months ago
"Thank you, it was a pleasure collaborating with you."
(edited)
_Gloria
responded 3 months ago
"The design we agreed on was a last-minute proposal after a few rounds of back and forth. I appreciated the effort, but the process was not a pleasant one, considering there was no foundation for the designer to work from, and this was fully dependent on..."
"The design we agreed on was a last-minute proposal after a few rounds of back and forth. I appreciated the effort, but the process was not a pleasant one, considering there was no foundation for the designer to work from, and this was fully dependent on their talent and how they could bring to life the design brief."
Lucille Hayles
reviewed 4 months ago
"I agree that there was no clear foundation at the start of the project. Expectations and needs were not fully defined, and even after presenting multiple design directions, there was no clear focus on the direction to pursue.
This required me to go beyond execution by asking further questions, interpreting feedback, and guiding the work toward a direction that ultimately reflected your goals and led to the final design.
Apologies if the process was unpleasant. Given the time, energy, and additional effort required to establish clarity, it was equally demanding from my end.
I hope future projects can begin with clearer expectations and scope to enable a smoother and more effective process for everyone involved."
_Gloria
responded 4 months ago