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:format(webp)/99designs-work-samples/work-sample-designs/5647298/75aee5f6-544a-4e51-9594-df16e6acce5f "The Kei Discounts logo is a textbook example of an identity crisis, desperately trying to signal \"luxury\" while the brand name screams \"bargain bin.\" The monogram icon attempts a minimalist, architectural \"K\" within a rounded square, but the execution is clunky; the varying line thicknesses make it look more like a generic tech app icon than a high-end lifestyle brand. Pairing the word \"Discounts\" with a sophisticated serif typeface and the tagline \"Luxury in Every Line\" is a logical contradiction—you cannot convincingly sell \"luxury\" through a name that focuses entirely on price reduction. The muted, neutral color palette and high-end interior mockup are doing all the heavy lifting here, masking a fundamentally confused brand strategy that values aesthetic trends over a coherent message.")
:format(webp)/99designs-work-samples/work-sample-designs/5647298/bffce065-6d99-475d-888b-4e300071ff06 "The Big Slick 3D Universe logo is a masterclass in over-complication that fails the fundamental \"squint test.\" By attempting to cram a power plug, a USB port, and an earbud into a single speech-bubble icon, the design creates a chaotic mess of line weights that will absolutely disappear when scaled down for a business card or website favicon. The typography is equally poorly matched; \"Big Slick\" is set in a heavy, domineering sans-serif that crushes the tiny, fragile \"3D Universe\" text sitting beneath it. The orange and blue palette is the safest, most uninspired \"tech\" combination possible, and the resulting aesthetic feels less like a modern \"3D Universe\" and more like a discount electronics repair shop from 2005.")
About
I’m Ahtisham, a graphic designer focused on creating clear, high-impact visuals for brands that want real results. I specialize in branding and digital creatives built with strategy, not guesswork. Every design I create serves a purpose, clarity, consistency, and conversion. I work with startups and growing brands worldwide. Trusted globally on LinkedIn for reliable, professional design work.
Member since:
November 01, 2023