Portfolio
:format(webp)/99designs-contests-attachments/162/162916/attachment_162916569 "Brand Identity • Logo Design • Symbol Design
This visual identity was created for a brand that combines spiritual ceremonies with vibrant plant-based dining experiences centred around connection, nourishment, and celebration.
At the heart of the logo is a stylised hibiscus flower, designed with geometric symmetry to create a sense of balance, harmony, and ritual. The hibiscus symbolises vitality, femininity, and the relationship between nature and nourishment, bringing a subtle sacred dimension to the brand identity while remaining elegant and modern.
The refined serif typography reinforces a timeless and sophisticated feel, while the palette reflects warmth, vitality, and the natural vibrancy of the brand.
Two complementary logo variations were developed, including this primary logo, designed for clarity and everyday use.
Together, these elements create a flexible and memorable identity that can adapt across menus, packaging, events, and digital platforms.")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/0623d371-1339-4101-ae66-b781d48dd7ba "Atelier Muse is a small, local French studio specialising in pottery and ceramics.
They wanted a fairly minimalist identity, but one that was truly charming and authentic, to reflect their ethical values through art.
I created the logo’s typography and the cup symbol (to be used both on its own and as a pattern) by hand, using soft, neutral colours.")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/e7947605-fade-4cf5-86c1-bfc442c1e176 "Florae is a flower shop and flower market that celebrates the seasons and their harvests.
The business wanted to create a brand identity fit for purpose, particularly to launch a range of merchandise (candles, bags, etc.), but with one very special twist: the logo contains no flowers.
It was quite a challenge not to make a logo literal, but I managed it, particularly by selecting a delicate, elegant typeface that remained legible (with cute and stylish ligatures!).
I chose a palette of strongly contrasting colours, including a deep burgundy red and sky blue.")
:format(webp)/99designs-contests-attachments/162/162975/attachment_162975151 "This brand identity was designed to give the brand a more modern and considered feel, especially to create a look that feels calm, simple, and naturally stylish.
The logo is made from soft, rounded shapes inspired by tiles and gentle, flowing forms that fit together to create a balanced symbol that feels both structured and easy-going. The approach is more subtle than using obvious bathroom imagery, which helps the brand feel more timeless and less generic.
The main key detail is the use of negative space, adding a small point of interest while keeping everything clean and minimal. The symbol is also flexible, so it can still stay recognisable no matter the use.
The colour palette is influenced by interior tones, with warm and soft colours.
Overall, the identity positions the brand as something simple, modern, and easy to live with (where everyday products feel just a bit more thoughtful and well-designed).")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/39458f31-fce4-484d-9607-07806e23104e "My client was a YouTuber who needed a distinctive visual identity for her brand.
I created the logo’s typography entirely by hand to give it a truly authentic and personal feel.
I also created a whole range of illustrations, which could be used either as patterns or individually (for posts, YouTube thumbnails, stories, etc.).
She wanted a very warm feel, so the colour palette naturally leaned towards warmer, orange-based tones.")
:format(webp)/99designs-contests-attachments/162/162811/attachment_162811492 "This variation emphasises a warm, heritage-inspired colour palette that reflects traditional American festival graphics. The cream background and deep tones create a slightly aged, nostalgic feel, reminiscent of classic posters and vintage signage.
This approach reinforces the festival’s connection to retro culture while maintaining strong contrast and legibility. The circular badge structure and landscape illustration continue to highlight the Hudson Valley’s natural setting and the outdoor nature of the event, creating a logo that feels both regional and timeless.")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/da48944f-8ed0-467f-bb46-9fe95006f723 "I designed a logo for a non profit organization that helps and supports victims of child violence.
The name is a French words play with both \"in body in life\" and \"still alive\".
It needed to represent positivity, love, support, and the support of the organization.")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/f7a780b1-e468-4294-9e45-27e0498331f6 "I decided to draw a quote from the lyrics of a song by a very famous British artist, to transform it into a positive retro neon illustration style, with a very pink-purple palette (final support was a poster, and tote bag).")
:format(webp)/99designs-work-samples/work-sample-designs/4289015/02ba963b-9b91-404f-bc01-214221d4974c "I had to create a member card for a non-profit organization, for past marines of a French city.")
About
Hello, moi c'est Anna et je suis graphiste / brand designer spécialisée en création d'identités visuelles & illustrations pour les entreprises :)
Country:
France.
Member since:
July 22, 2020