Portfolio
:format(webp)/99designs-contests-attachments/164/164069/attachment_164069619 "The concept is based on reducing the taco to its most recognizable form: the folded semicircle. Rather than illustrating tacos in a literal way, this simple geometric shape becomes the foundation of the entire identity system.
The taco geometry is integrated directly into the wordmark, where semicircular forms are used to construct several of the letters in “TACOS.” This creates a unique visual language that is instantly connected to the product while maintaining a clean, contemporary aesthetic.
The same principle extends to the monogram, creating a cohesive and versatile brand system that can be applied across packaging, signage, apparel, and digital media.
By transforming a familiar culinary icon into a modern typographic solution, the identity reflects the brand’s promise: a fresh, elevated, and contemporary take on one of Mexico’s most iconic foods.")
:format(webp)/99designs-contests-attachments/163/163994/attachment_163994141 "Bowl House Cafe — Brand Identity
Logo design for a fast-casual café specializing in rice bowls, ramen, noodle bowls, and acai bowls with a vision for franchising. The symbol fuses a traditional Asian rooftop with a smiling bowl — two universal forms that together read instantly as \"Bowl House.\" Deep forest green and warm cream position the brand as fresh, premium, and scalable.")
:format(webp)/99designs-contests-attachments/163/163108/attachment_163108764 "Rivyn is a performance wellness brand built on the belief that staying capable in your body is not a privilege of the young, but a commitment for life. The identity centers on a custom wordmark built from scratch — not typed, not selected, but constructed character by character. The R holds a unique terminal that makes the name unrepeatable. The icon extends that same logic: the letter R with a leaf form integrated into its structure — not decorative, but a direct reference to real, natural ingredients rooted in performance. The diagonal leg pushes upward, reflecting the drive to stay in motion throughout life. Symbol and wordmark share the same stroke weight, radius, and rhythm. Designed together. Not decoration. The name carries the full weight of the brand, as it should.")
:format(webp)/99designs-contests-attachments/163/163069/attachment_163069195 "Seven Sundays Bakery is a premium-mass cookie brand specializing in high-quality, small-batch cookies that are freshly baked every day. Our signature product is a thin, chewy, and soft cookie made with premium ingredients like high-end chocolate, pistachios, and house-made salted caramel. We want our cookies to be the treat that brings that \"Sunday family feeling\" to any day of the week. Every day of the week should feel like a Sunday—a day for family, zero stress, and treating yourself.")
:format(webp)/99designs-contests-attachments/163/163057/attachment_163057009 "A daily functional nutrition brand designed for people who are eating less, whether intentionally (dieting) or due to medications like GLP-1s (Ozempic, Wegovy, etc.).")
:format(webp)/99designs-contests-attachments/163/163009/attachment_163009969 "Ellies is a premium children's rainwear brand built on the belief that a rainy day is not something to endure, but a memory in the making. The identity centers on a single typographic decision: a custom serif wordmark with softened terminals — warm enough for a child's world, refined enough for the parent who chooses it. The dot of the i is a smile. Not a decoration, not a concept — the exact expression on a child's face the moment they see a puddle. It holds the entire emotional promise of the brand in one mark. No illustration, no cloud, no raindrop. The name carries the full weight of the brand, as it should.")
:format(webp)/http://s3.amazonaws.com/projects-files/207/20746/2074693/9a18f54f-8e6b-49f1-84a9-a577360c16fc.jpg "FamilieApotheek – Master Brand Identity
After designing the full identity system for four independent pharmacies, I was commissioned to create a master brand for the group: FamilieApotheek.
The challenge was to build an umbrella identity without introducing new symbols, colors, or visual noise. The existing cross and typographic foundation (Duplet Rounded Semibold) were preserved, ensuring full continuity with the original system.
The project focused on structure and hierarchy:
– A standalone master logo
– A subtle endorsement version for individual pharmacies
– Horizontal and stacked variations optimized for real-world use
All lettering was manually refined for optical balance and consistency, creating a scalable brand architecture prepared for future growth.
A restrained, system-driven solution that strengthens identity through clarity rather than reinvention.")
:format(webp)/99designs-contests-attachments/161/161935/attachment_161935535 "HEAT 93 is a premium street food kiosk concept specializing in gourmet burgers, spicy noodles, and loaded fries.
We operate mainly at events, festivals, and pop-ups.
Our target audience is young adults, food lovers, and event-goers who appreciate bold flavors, high heat, and a modern luxury street-food experience.")
:format(webp)/99designs-contests-attachments/162/162246/attachment_162246923 "Da Fresh is a premium fresh produce brand where agriculture is understood as a craft. The identity is built around the balance between quality and organic life, avoiding visual clichés of the category. A non-conventional star, formed from organic shapes and a subtly integrated leaf, represents growth, care, and excellence. The wordmark draws from classical craftsmanship, using a customized serif structure with softened terminals to evoke precision, heritage, and timeless quality. Together, symbol and typography create a refined, confident identity that positions Da Fresh beyond commodity and closer to culture.")
:format(webp)/99designs-contests-attachments/160/160835/attachment_160835370 "A trading company that specialises in importing European food products, such as Belgian chocolate mousse, waffles, chocolates, and appetisers, into the US market.")
:format(webp)/99designs-contests-attachments/159/159994/attachment_159994684 "Our family-run business was founded in 1990 and is based in Vienna, Austria. We operate in the fast-food/takeaway/delivery sector and specialize in chicken dishes. These include chicken burgers, chicken strips, chicken soup, and the classic schnitzel.")
:format(webp)/http://s3.amazonaws.com/projects-files/204/20459/2045999/27b8e0b0-014a-4eb6-9037-8b56443f6102.jpg "Dino’s is a family-run business in Vienna, founded in 1990. I developed the logo and visual identity system with a clear objective: to balance their 30-year legacy with a modern street-food aesthetic that is functional and free of unnecessary noise.
Design with Purpose
The system was engineered to perform under the high-volume demands of takeaway and delivery.
Identity: A bold, legible logo that serves as a seal of trust and quality.
Functionality: Applications optimized for various paper formats—wraps, sleeves, and bags—ensuring visual consistency and production efficiency.
Real-world Use: Focus on material behavior and clarity, ensuring the brand remains recognizable from the counter to the customer's home.
The result is a sincere, scalable brand that prioritizes the user experience and quality, stripping away the superfluous to focus on what matters.")
About
I design and develop brands as cohesive visual systems, shaping everything from the logo to a broader visual universe across digital and physical touchpoints.
With over 25 years of experience in design and advertising, my work is grounded in clarity, strategy, consistency, and long-term value.
One-to-one projects: https://en.99designs.es/profiles/41…5/services
Website: https://mamei.ordinary.page/
Member since:
April 28, 2020
Reviews
"I am very satisfied with the result like always!"
isuf1
reviewed 17 days ago
"Thank you so much! It was a pleasure working on this project with you. Looking forward to the next one!
Best, Mamei"
Mamei
responded 10 days ago
"Mamei delivers again professionally in full before due date. "
Anonymous client
reviewed about 2 months ago
"Thank you so much for the kind words and the five stars. It was a pleasure working on the icon set. Looking forward to the next projects together"
Mamei
responded about 2 months ago
"Mamei works professionaly, is fas, has great communication and clear rationale for every design choice. Highly recommended. "
Anonymous client
reviewed 2 months ago
"Thank you, devmp.gi — it was a genuine pleasure working on Maku with you. Looking forward to what comes next."
Mamei
responded 2 months ago
"Mamei handled the follow-up projects very professionally and promptly. It's a pleasure to see our brand develop a professional image. We look forward to continuing our collaboration.
Thank you, Mamei!"
dino.miskiF
reviewed 5 months ago
"Thank you very much for the kind words.
It’s been a pleasure contributing to the evolution of the brand and supporting its development over time.
I truly appreciate the trust and look forward to continuing our collaboration."
Mamei
responded 5 months ago
"Received the desired design"
timurhankkc
reviewed 6 months ago
"Thank you so much, Timur.
I really appreciate your feedback and the trust you’ve placed in my work. It was a pleasure collaborating with you again on this project.
Best regards,
Mamei"
Mamei
responded 6 months ago