Portfolio
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:format(webp)/99designs-contests-attachments/165/165015/attachment_165015182 "The identity for SepticWorks is built around one idea: creating a brand that feels as dependable and hardworking as the people behind it. Rather than relying on overused plumbing symbols or cartoon mascots, the logo draws inspiration from North Texas' ranching heritage and combines it with a strong industrial aesthetic.")
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:format(webp)/99designs-contests-attachments/164/164987/attachment_164987932 "Brief: How do you represent the soul?
Idea: the soul is the opposite of \"i\" or \"!\".")
:format(webp)/99designs-contests-attachments/164/164966/attachment_164966889)
:format(webp)/99designs-contests-attachments/164/164967/attachment_164967651 "I wanted to step away from the realistic sports covers and imagine the entire story as an old-school 8-bit NFL Gambling video game—because that's exactly what the year must have felt like: no matter what you do, you lose.")
:format(webp)/99designs-contests-attachments/164/164968/attachment_164968220 "The cover is inspired by stroboscopic photography, where multiple frozen moments of one movement are captured in a single image. Here, the same running back appears repeatedly across the field, but each exposure wears a different NFL-inspired jersey and number, symbolising a different game, a different Sunday, and another heartbreaking bad beat.")
:format(webp)/99designs-contests-attachments/164/164997/attachment_164997596 "Inspired by Ericeira. Designed for today.
Rather than creating another abstract monogram or generic resort icon, the identity for Ondara draws inspiration from Ericeira's rich maritime heritage and one of its most distinctive local symbols: the sea urchin.")
:format(webp)/99designs-contests-attachments/164/164998/attachment_164998504 "The identity for Ondara is inspired by Ericeira's maritime heritage and the iconic sea urchin found in the town's historic heraldry.")
:format(webp)/99designs-contests-attachments/165/165005/attachment_165005959 "VAEL is inspired by the Italian Greyhound—a symbol of grace, refinement and quiet confidence. Favoured for centuries by European nobility, the breed embodies elegance without excess, reflecting a philosophy where quality is expressed through restraint rather than ornament.")
About
Creative Director & Brand Designer with 25+ years of global experience turning ideas into distinctive brands.
Formerly with Publicis Paris, McCann and DDB, I’ve worked across brands including Nescafé, Renault, ENGIE, Air India, Hero, Domino’s and Nestlé. I believe great logos start with a strong idea—not decoration—and build identities that are simple, memorable and built to last. Paris-based, working globally.
Member since:
August 09, 2026