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:format(webp)/99designs-work-samples/work-sample-designs/15251283/1fa40263-6033-4e3f-865b-1e6e12acbcd3 "In what way can a visual identity embrace the tenderness and authenticity of early childhood?
Born in Bogotá, Jamkoo's carries the mission of dressing childhood with warmth, closeness, and joy. The brand needed a redesign that would reinforce its unique character within a competitive children's clothing market.
The bear, more than a universal symbol of tenderness, became an emblem deeply connected to the founders, infused with personal meaning. This way, Jamkoo's is no longer just another brand with a bear logo, but a truly authentic and purposeful proposal.
The new identity is built on a warm and natural palette that conveys softness, trust, and approachability, accompanied by a flexible visual system that communicates the joy of childhood with a clear and contemporary voice.
The result is a brand that continues growing alongside those who inspire it most: children and their families.")
:format(webp)/99designs-work-samples/work-sample-designs/15251283/16d188ee-7e2e-4f07-8426-4752cf51dda5 "SEOLI is a custom furniture brand developed for carpenter Sérgio Oliveira.
The company focuses on creating personalized furniture and custom-made pieces, guided by precision, knowledge of materials, and careful execution.
The project involved creating the brand name and identity, establishing a clear and functional presence.")
:format(webp)/99designs-work-samples/work-sample-designs/15251283/dd8ecb91-b003-4255-8509-d1c25fb3d70e "How do you turn a brand renaming into a symbol of belonging?
Nega Morena, an agender urban fashion brand born in 2018, no longer saw itself reflected in its name. The brand needed more than a new name. It needed a new truth.
The name IMPANDE, meaning roots in Zulu, was chosen to honor African heritage while embracing the freedom to be who you are. Every strategic and creative decision followed that same intention.
The visual identity was built on contrast between ancestral references and contemporary sophistication. Minimalist, yet vibrant. The geometric symbol translates roots as something that liberates rather than limits. The pattern, palette and applications breathe the rhythms of São Paulo without losing their connection to origin.
IMPANDE doesn't dress bodies. It dresses presences. The result is a complete brand system where every element is an act of affirmation, claiming space for narratives that have always existed, but now speak louder and with intention.")
:format(webp)/99designs-contests-attachments/163/163689/attachment_163689156 "The project started with a deep reading of the brief. The goal was clear: a premium and slightly futuristic logo for a competitive mobile game studio, built to scale across every digital touchpoint.
The concept came from the name itself. Neonhex carries two strong visual directions, energy and geometry, and the challenge was to translate both into a single logo without falling into genre clichés.
Glim was sketched by hand before being vectorized, ensuring the character had genuine personality from the start. His modular structure with interchangeable expressions was a deliberate choice to give the brand long term flexibility.
The wordmark was built on contrast, splitting the name into two visual weights to create hierarchy and rhythm. Neonpulse was carefully selected to vibrate on dark backgrounds while keeping the logo grounded and premium.
The result is a logo with a soul, where mascot, typography and color work as one cohesive mark.")
:format(webp)/99designs-contests-attachments/163/163610/attachment_163610718 "Molo takes its name from Xhosa, where it means hello, an informal greeting that sets the tone for this brand. The challenge was to translate that spirit into an identity rooted in African culture and relevant to a young, diverse, urban audience.
The wordmark uses Fraunces Semibold, chosen for its organic serifs and warm personality. Lowercase was deliberate, true to a brand that is neither stiff nor pretentious. The coloured dot recurs at the centre of the Ubuntu Seal, connecting both assets without forcing them into a single lockup.
The palette was drawn from the South African landscape, terracotta, ochre, olive and sand, applied across coffee packaging and a wine label range where each varietal is coded to a palette colour.
The Ubuntu Seal is the soul of the brand. The Buffalo, the Elephant and the Hornbill intertwine around a shared centre, embodying Ubuntu: I am because we are.")
About
Brand designer with over 10 years of experience, focused on brand identity and strategy for the last 4 years. I help companies translate ideas into clear and consistent brand systems. I have training in branding through courses such as "Branding in Practice" by Ana Couto (LAJE). I am proficient in Adobe Illustrator, Photoshop, and Figma. I am interested in strategic and purpose-driven brand identity and branding projects.
Member since:
March 26, 2026