The concept for this design is to get over challenge, as i thought writing college essay is a challenge itself. And it came with this illustration, a boy and a girl vaulting over the title. I played with the keyhole to depict "hacked". The pet things are the fun elements on this design, and so with bright colors. The purpose of bright colors and fun elements is to attract the target market of this book (young boys and girls who want to go to college). The pet things also relevant with the title too.