Cross & Roll
Branding & Creative Direction

Creative Direction: Nick Grivos
Copy & Design: Nick Grivos
Client: Cross & Roll Piraeus

In this branding project for a franchise of croissant shops, I took an art direction approach to create a
distinctive and memorable identity. The focal point was an iconic logo-mascot featuring a hand gesture, the classic rock n’ roll gesture, symbolizing warmth and craftsmanship and . To stand out, I utilized a dominant red color scheme, known for its energy and appetite-stimulating qualities.

A comprehensive branding system was developed, ensuring consistency across various touchpoints, from signage, iconic packaging to digital assets. The result was a captivating and impactful brand that left a lasting impression on potential customers.