As part of the product team that included a product strategist, product manager, several backend, iOS and Android developers and testers, my responsability was to design the product from scratch.

This came both as a challenge and opportunity to empathize with both end customers and bartenders in order to create a seamless experience for noisy and crowded environments.

Initially there were kickoff meetings and product discovery workshops held by the product strategist which determined the general path of the product, low fidelity user flows and the business strategy.

Creating a product from scratch meant figuring out detailed user flows and creating wireframes, the brand identity and the interface for both client and business apps.