From the brief:
"The Pasta People is a new microwaveable pasta product that is built around convenience, quality and value.
We would like to create some characters to represent the Pasta People themselves.
We are open to the style of these characters but we want them to be iconic, stylish and eye-catching.
They can be adults and/or children. When we've thought about this internally, there are a few avenues we think it could go down, either:

1) They are a special species of Pasta People, with pasta features e.g. interesting hair styles, facial hair
2) They are ordinary people that just love pasta, and this is shown visually by their pasta features, or clothing or accessories."