community-rooted, affirming therapy for children and teens
The brand identity design for Trailhouse was influenced by its serene location on a wooded acre with a private walking trail. Elements of nature inspired the color palette and custom graphics, which are enriched with a risograph texture for added depth and a touch of nostalgia. Each design piece feels personal, handcrafted, and deeply authentic—mirroring the brand’s commitment to genuine, meaningful connections.
My goal for this project was to find the perfect visual balance for a brand that needs to appeal to the whole family, and I think the finished product executes that goal - a playful, handcrafted aesthetic that sparks childlike joy and curiosity in people of all ages.