this client is one of notable man in my designing history. he know a lots on logo design. i found first 53 designs are eliminated and i took the challenge. the brand is all about building smart computer products/tools related to Health and Fitness. they do *software development* of H&F products. the goal is to create products for people that really care about their progress and results (athletes) as well as helping coaches to make better plans and take better decisions. this is the logo i made for him.