I aimed to design a brand that evokes a sense of history and nature, combined with a modern edge. By incorporating gritty textures and contrasting colors, the brand conveys an edgy and masculine aesthetic. The classic typeface adds a touch of refinement and femininity to the overall design, balancing these elements. To ensure versatility, the brand features various logo variations suitable for branding, marketing, and print, without sacrificing consistency. The outcome is a powerful and recognizable brand that will stand out in its industry.