Blowerband, named after their proprietary product, is a new company emerging in the automobile accessories industry. The Blowerband is a satin-silicone band that transforms a standard leaf blower into a safe and efficient vehicle drying device. I wanted to design a logo, brand and packaging that reflected the brand's creativity and personality. I sought to incorporate both the abstract shape of a leaf blower as well as the two b's in the name. For the packaging design, I pressed to keep the layout and copy as minimalistic as possible to let the core messaging and pared down design speak for the product. The end result was a contemporary, dynamic brand design that still maintained a polished and refined overall look.