Prima Theatre’s website redesign brought new life to this nonprofit performing arts hub by transitioning their content to a modern, immersive Squarespace experience. With a strong focus on clear navigation, bold calls to action, and mobile-first design, the site now better connects with its core audience—arts-loving supporters aged 45+—and makes it easier to book tickets, subscribe, or donate. The updated structure elegantly highlights experiential performances, community impact, and donation opportunities while showcasing vibrant visuals and Prima’s distinct brand. The result is an engaging, easy-to-navigate digital space that reflects Prima's energy and mission to make Lancaster feel more alive.