This Colombian brewery/company is LUPULABS and this "name" combination was inspired by both the "Lupulo" (Spanish word for Hops) & "Laboratorios" (the conditions we operate under) with a higher attention to quality & styles.

So, the iconic and obvious symbols are the hop flower/garland "Humulus Lupulus" and laboratory imagery such as a Erlenmeyer flask, test tubes, bearded mad-scientist, chemical/DNA strain or even ancient medical symbols such as the "Ouroboros" can help influence designs in this case.