Kelly Days is a restaurant / bar in a busy foot traffic area of ​​Tampa.

BRIEF
Client: "We would like oru current logo updated with a clean, vibrate version.

Kelly Days means "a day off" for firefighters. "

DESIGNS PROCESS
I started by looking for information and references about firefighters, badges of firehouses, etc.

Crossed axes were something that was present in the original logo, so I decided to keep it but improve it with a better design.

An important detail is that the helmet at the top of the logo has the number of the fire station next to the tavern.

The client loved the design.

To complete the project, the client requested that I create 4 minimal versions of the logo (icons) and a brand guid