This product is a female empowerment, sexy, lifestyle brand that is good for t-shirts lingerie, and women's apparel.
The client wanted the logo to have a rock and roll edge and playfulness to it. As someone for whom contests like this are always a challenge, I immediately wanted to participate. Considering the client's requirements, I wanted the logo to be striking, a little dark, a little dangerous, but at the same time very feminine, without any sexual connotations.