A fashion company who wants to appeal to the optometrist market.

I eliminated all wardrobe accessories to widen the appeal. By eliminating hats, ties or other fashion statements allows the focus to drawn to the monocle. I also added design detail in the monocle strap to further draw attention to it.

The mustache and neutral colors provide a masculine connection that anyone can admire.

The two-tone approach diminishes the contrast within facial features and the background while the contrast with the monocle is increased so it stands out!

The simplicity of this design has a sophisticated, yet approachable look and feel.