The idea for this logo I leaned on the symbolism of the female elephants. The elephant alpha-female emerges not According to the strongest or most aggressive personality, but on account of the respect earned by other elephants. She demonstrates leadership through her wisdom, strength and her extraordinary skills in a problem- solving, social intelligence, openness, decisiveness, patience, confidence, compassion. All this perfectly describes the nature of the customer and his company. Additionally bars - symbolizing the business / finance.