Fun, simple, smart, different. Those were the guidelines during the process of creating this one. Client wanted a fun, colorful logo that makes people smile. But not tacky, over the top or with ten different colors. Since it is a survey site I came up with a concept of a smiling clipboard with a check mark cleverly incorporated in it. Nice playful but not over the top color combo, and the result was there. Client was very satisfied with the final option an so was I. I just love design :D