The brief was to create a all new website design for a company that sells Generators. The design needed to be simple, easy to use and straight to the point. In the design I needed to show the easiest way in and out for the user and also show how the site would change when it starts scaling. I used some e-commerce design tricks to establish a grid, a design pattern and the way a user would navigate from one product to the other without needing to leave the page.
I also had to design a more interesting way that a form would work on the site either than just making it a normal stacked form.