I love the horror genre, and the sort of campy nod to the past-shlock aesthetic that often accompanies it.
Drawing upon 50s-era b-movies, sci-fi comics and magazine covers, and all things deliciously retro I've cooked up a custom logotype.
This DIVE is textured, a big imposing slab of custom type, with a kraken-inspired cutout in the 'V'.
This will give people who see it a hint of the creeping horror that awaits them!