We are a brand-new gym located in Aspen Colorado. We want to appeal equally to the male and female crowds. Ajax is a local term for Aspen's central Ski mountain so our logo should symbolize the mountain. We are looking to give a slightly more premium feel and really create a logo that would look good on a t-shirt or hat. It would be great to have an individual symbol to represent our brand as well as the logo that displays the name.