They are farmers that create a variety of crops. We grow Alfalfa 40%, barley 35%, wheat 20%, corn 5%, and have cattle.

We run all newer John Deere tractors and equipment other then our Balers they are Massey Ferguson.

They are based out of a fairly conservative and traditional region and want the logo to appeal to that type of person. 90% male audience. 25-60 years old.