The Brief

"The 99designs team is gearing up for the French Grand Prix and we're celebrating by reimagining some of the most iconic logos in racing as if they were inspired by this year's biggest design trends."

My take on the contest:
"My inspiration for this design was the trend of blurred logos. I was inspired because, with this effect, I could emphasize the movement and fluidity of the logo, capturing the speed and the dynamic look at the same time. I was aiming for the logo to look fast and never-resting, and I believe I accomplished that with help of this trend. I choose Williams Racing as it was a perfect match for this style because of the strong and symmetrical W in the middle, and the clear and modern letter mark below, which pushed the illusion of the movement even further."