Van Holten’s is a family-owned manufacturer and marketer of the original Pickle-In-A-Pouch. We’re currently in the process of redesigning the packaging across our Pickle-In-A-Pouch product line for the next generation of pickle enthusiasts and creative snackers.
We want to design the next iteration of our classic Pickle-In-A-Pouch packaging that maintains our brand identity and recognition on shelf, strengthens our positioning as a snacking pickle, and engages a new consumer base that is more “aesthetic-conscious” to pick up our product in-store and consider purchasing. Our core line features four flavors: Dill, Hot, Sour and Garlic (Kosher).
We also have a range of cobranded pickles (i.e. Warheads, Tapatio, etc.) that we will continue to expand, so the design should be easy to adapt to accommodate other brand identities.