The brief stated that this neuropsychology center needed to encourage patients, clients and staff to call them by their initials, because several other medically related businesses in the area (hospital, etc.) are nicknamed "Children’s". The C, N, & S letterforms are used here to suggest a youth running; this illustrates the underlying sense of purpose and passion, since the services they provide are aimed at diagnosing and treating student athletes. At smaller sizes, the name can simply be replaced by lines of motion to further emphasize the initials.