Inuka is a Swahili word meaning, rise, rise up, get up. The brand is a collaboration between me and my wife. My wife is East African, and grew up near the Serengeti, a region known for its beautiful African wildlife. I grew up all around the world but have spent most of my life in "the West". We feel that beauty lies where cultures collide. Inuka is our way of drawing from both of our roots, to express something new and modern. As a philosophy, we believe that when two people share the best of where they come from, they can create new, exciting, and beautiful combinations. We plan on taking this inspiration in several directions, including fashion and books.