YUM is an 18-year old small digital agency from Frankfurt, Germany. Masters in their field and have their strengths in consulting, conception and technology (as opposed to creative, graphically oriented agencies).
Simple and clean, minimalist logo, which stands above the crowd.
The design follows the number 3. Company name is built with 3 letters, where we see a dot in the M. Inspired from this, I've created minimalist shape of Y, combined with digital elements/ pixels. One simple and clean design, with diversity in using for branding, adds and all kind of merchandise.