Pure Effect is a Swedish company, offering biotech products for home cleaning. This means "probiotic cleaning" with good bacteria. The products are pure and effective, both efficient and good for people and the environment.
The client wanted a brand image similar to that of cosmetics and skincare products but with a hint of high-tech for a healthier home. My logo combines two elements to create a simple and memorable symbol. There is a hexagon as a scientific element, reminiscent of the schematic representation of molecules, but also found in nature, such as honeycombs. In the center of the hexagon is a drop, a visual element we associate with cosmetics and skincare, but which is also a metaphor for purity and nature.