This company wants to try to get tons of people wine smart and even wine awesome.
Tons of people feel they are not wine smart. And tons of people want to be wine smart. This company will find out from people what specifically they want to know, what they want to be able to do, how they want to be different, and what kind of life they want to live when they say they want to be wine smart. And this company will try to create ways these people can accomplish the things they want to accomplish and that will get them where they want to be—these might be products, they might be services, they might be events.