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- Design influential Wine Label for our new cuvé
IT Serenity got their new product label by running a design contest:
Check out IT Serenity's Product label contest…
The Brief
Industry
Food & Drink
Color inspiration
Company name
Château de La Mar
Existing website
...
The Brief
Product name
Marestel "L’icône"
Description of the product
Château de La Mar (CDLM) is a wine estate (7ha) of Savoy wine located in the heart of the Marestel cru, the flagship of ... We are selling premium wines: 4 whites (same cru) and 2 reds (Pinot, Modondeuse). FOR THIS CONTEST: please work on the label for the cuvé “L’Icône”. That's our high end ... Keep in mind that the label should be cohesive with the other "cuvés" that will be worked through a 1 to 1 ...
Description of the product target audience
Our target audience is wealthy middle-aged and seniors:... and ... Men or women who are wine lovers, even ... With a net income above...Keuros and well ... They know their wines and are kind of fed up with the speculating bubble around Bordeaux and burgundy ...
The Brief
Style attributes
The Brief
Design needs
CDLM - Brief... ... -> Cover in detail the ... We want to design front and back ... We want the layout of the front and back labels to be consistent across the cuvé... And play with subtle differentiating elements like a symbol or a color change in order to be able to distinguish one from ... Front label should inspire curiosity, a sense of high-end quality, very ... Back label should showcase the castle and its vineyard (very unique in Savoy) and legal ... Overall we are trying to find the balance between the heritage of the place and the modernity of where we want to bring our ... We are looking to be the leader in the wine in ... Size of the label (more information in the PDF): - Same size for the front and back - Portrait label Fonts : Guide de Marque Chateau de La Mar Nov ... Page 6 -> Click on "Telecharger Polices" Cera for modernity Baskerville URW Wide for the heritage Thank you in advance for your creativity
What to avoid
Too much color on one label, to ...
Package dimensions
Width : 5-6 Heigth: 9cm
The Brief
Attachments
Platinum package
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
IT Serenity collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
99designs does an excellent job. I’ve been working with them for two years now.
writerbloodAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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