LEON MARÉ — Logo & Brand Identity Contest

Business & Consulting

LEON MARÉ — Logo & Brand Identity Contest Brief ... Company Name Leon Maré Pronunciation note: "Le-OHN Ma-RAY" (Spanish/Portuguese pronunciation). The accent on the "É" is essential and must be preserved in all logo ... ... Tagline (optional, not required in logo) To be defined — logo should work with and without ... ... What We Do Leon Maré is a premium umbrella brand headquartered in Frankfurt am Main, Germany, with four divisions: Leon Maré Consulting — Business & AI consulting for mid-market companies Leon Maré Catering — Premium B2B catering for law firms, financial institutions, and corporate clients Leon Maré Placement — Specialized talent placement services Leon Maré Cantina — Corporate canteen operations (launching...) Our client base includes top-tier law firms, financial services companies, and corporate headquarters across Germany, Spain, and ... ... Brand Story & Meaning The name combines two deeply personal and strategic elements: "Leon" — References Donostia/San Sebastián (Basque Country, Spain), the founder's hometown and the conceptual origin of the ... It evokes strength, leadership, ... "Maré" — Portuguese for "tide/sea," referencing Porto (founder's father's hometown) and the Atlantic identity that connects the Iberian ... Leon Maré is the meeting point of strength and the sea — the lion and the ... It reflects our strategic focus on the Iberian Peninsula combined with German business ... ... Target Audience Managing partners at law firms (ages...) CFOs, CEOs, and procurement heads at financial institutions HR and office management at corporate HQs High-end Iberian hospitality clients These are sophisticated decision-makers who value tradition, quality, discretion, and ... Our audience is NOT looking for trendy, tech-startup ... ... Visual Direction — Reference Image I am attaching a reference image that captures the direction I want: a stylized lion's head where the mane flows into ocean waves, executed in gold foil on deep navy ... Use this as a directional reference, NOT to ... I want this concept refined, elevated, and made professionally ... ... Must-Haves Lion + wave/sea fusion — the mane should organically transform into waves Color palette: Deep navy blue (#0A1F... or similar) + metallic gold (#C9A... or similar) Serif typography for "LEON MARÉ" — classic, timeless, with character (think Trajan, Cormorant, or custom) Accent on É must be clearly visible and correctly rendered Vectorial: must scale from...x... px favicon to large-format signage without loss Standalone mark: the lion+wave symbol must work alone (for app icons, stamps, embroidery on chef jackets, vehicle branding) ... Must Avoid The word "Fine" anywhere (not "Fine Dining," "Fine Catering," ... Generic stock lion illustrations Overly detailed manes that disappear at small sizes Trendy gradients, 3D effects, or "AI-generated" aesthetics Tech/startup look — no sans-serif-only solutions, no minimalist geometric marks Anything that looks like a sports team, hotel chain, or luxury car brand ... Deliverables Required Primary logo (symbol + wordmark) Standalone symbol (lion+wave only) Horizontal and stacked layouts Monochrome versions (single gold, single navy, black, white) Favicon/app icon version (simplified for...x... px) All source files: AI, EPS, SVG, PDF, PNG (transparent), JPG Full copyright transfer and commercial usage rights ... Sub-Brand System (Important) The logo system must accommodate four sub-brands without ... Please show how the identity extends to: Leon Maré Consulting Leon Maré Catering Leon Maré Placement Leon Maré Cantina Show at least one example of how a sub-brand lockup would ... ... Inspiration Keywords Atlantic, noble, maritime, heraldic, Iberian, craftsmanship, discretion, Donostia, Porto, gold leaf, navy uniform, lighthouse, tide, regal, ... ... Brands I Admire (for reference, not to copy) Loewe (craftsmanship, heritage) Hermès (timelessness, quality) Veuve Clicquot (confident use of color) Classic maritime/yacht club crests Traditional Portuguese tile work (azulejos) — subtle influence ... What Success Looks Like When a managing partner at a top Frankfurt law firm receives our catering proposal, the logo on the cover should communicate: "This is a serious, established, premium partner with deep European ..." Not ... Not ... Quietly ... Thank you to all participating ... I'm looking forward to seeing your ...

Here is an Example at how we want the Logo to ... It should be really similar to the Logo we uploaded in particular but we are also open to some new ideas if you want to interpret your own style and ... We are relatively ... Thank you

Every design category has flexible pricing for all budgets. Logo design starts at $249.