VIVĀN: A logo that combines nature and precision

Architectural

Our organization & vision: VIVĀN is the new umbrella brand of SmartSmallHouse ... Our central promise is: living full of ... We combine two worlds into a unique concept: the millennia-old Vedic architectural teachings of Vastu and modern, sustainable modular timber construction equipped with state-of-the-art technology (SmartHome) for home control and energy ... Your task: The umbrella brand logo for VIVĀN This competition focuses exclusively on the design of the logo for the new umbrella brand VIVĀ... The strategic challenge is that this one logo must serve as a strong visual link for three very different product lines: ... VIVĀN: Our signature houses (Vastu houses in modular construction). ... VIVĀN element: Our intelligent, modular construction system (Vastu houses in modular construction). ... ZINIPI: An established product line for "Holz..." modular ... Therefore, the VIVĀN logo should not visualize a specific building ... Instead, it must convey the shared values of the entire brand family: vitality, healthy living, ... Our core values are: - Sustainability & healthy living: We use only natural, pollutant-free materials (wood fiber as insulation, pollutant-free wood). - Harmony & energy: Our architecture is based on universal principles (Vastu) to promote holistic ... - Quality & precision: We stand for the highest Swiss standards in planning, durability, and ... -Joy & simplicity: Building with us is a positive experience; we reduce stress and relieve the client of the burden of having to research and organize everything ... Our target group: We appeal to sophisticated, values-oriented individuals who see their home as more than just a roof over their ... They seek a place of power, regeneration, and personal ... Industries: Architecture !!! (primary), construction, and sustainability (secondary) Visual style: We want a color palette that reflects our core values: nature, health, harmony, and premium ... We have considered the following, but are open to harmonious, out-of-the-box suggestions, provided they reflect the ... Base color palette: Natural, grounded, and ... Think of the colors of moss, forest floor, warm stone, sand, and deep, clear ... These tones should radiate trust, calm, and ... Accent color: To visualize “vitality” and “energy,” we need a bright yet natural accent ... This color should symbolize joy and vitality without being ... Examples could be a warm, sunny yellow, a rich saffron orange, or a vibrant ... Overall impression: The color palette should appear elegant, high-quality, and ... It should work on digital media as well as on high-quality print materials and directly on our ... Don'ts: - not literal - not decorative - not complex - not filigree

Dear designers, The logo should capture the essence of our brand: the connection between energy and architecture, nature and precision, joy and ... The lettering “VIVĀN” is ... The accent on the “Ā” is important and can be used as a design element to create ... Omitting the crossbar on the A is also an option worth ... Trust & high quality: The visual impression must be absolutely premium, calm, and ... We are open to both purely abstract symbols and stylized, recognizable ... The logo should elegantly visualize the connection between people, nature, and ... Abstract level: The logo can symbolize concepts such as energy, harmony, balance, or ... Concrete level: At the same time, we are very interested in designs inspired by organic or architectural ... Think, for example, of: - The annual rings of a tree (which can also look like a fingerprint). - The fine grain of ... - A stylized, elegant shape reminiscent of a protective house or a harmonious floor ... Important: The goal is not to literally depict a house or a ... We are looking for a creative, high-quality, and subtle ... The form should be modern, unique, and of high aesthetic ... An intelligent fusion of an abstract idea with an organic form would be ideal (a minimalist, abstract icon can be scaled much better in VR environments or as an app icon than a complex house symbol). The central tension: geometry meets organic design A core idea of our brand is the combination of two seemingly contradictory principles: ... Geometry & precision: Based on the teachings of Vastu, we use harmonious, mathematical proportions and clear ... This stands for order, stability, and ... ... Organic & nature: We build with living, natural materials (wood) and create spaces that feel organic and promote life ... The ideal logo plays with this creative ... It could combine clear, geometric lines with soft, organic ... It should reflect both the precision of the system and the vitality of ... A logo that succeeds in uniting these two worlds in a single, harmonious symbol would be a perfect ... We look forward to bold, creative, and profound designs that bring our vision to ... Our current website and SmartSmallHouse can be found at: ...

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $329.