Quiet-luxury logo & identity for KOSH KUSÉ, a premium cat care club

Cat care club

Animal & Pet

Вадим Устюжанин, [... Oct... at...:...:...]: ... KOSH KUSÉ is a premium subscription club for total cat ... Food, veterinary service, accessories and concierge support are all managed in one ... ... Mission: "More happy years ..." We aim to extend a cat's life by removing everything that shortens ... The cat is a family member, not a ... ... Food is science-based and fully ... Recipes are developed by PhD food ... ... Around the subscription is a members' ... It includes private dinners with notable guests, designer drops, limited editions and shelter-support ... ... The brand speaks through three ... The House (KOSH KUSÉ) is quiet, refined and ... The Founder is a personal, bold and witty ... ... Core principle: "The name shouts, the brand ..." The design should feel like quiet luxury, never mass-market pet ... References: Brunello Cucinelli as the base, Ralph Lauren for club ... Hermes, Aston Martin, ... We're looking for old money vibe with modern minimalistic ... ... Target audience: affluent urban cat owners aged...–..., mostly ... They are wellness-minded, value design and community, and apply to their cat the same care standards they use for ... What they want: relief and ... They want to hand off the work of caring, feel confident they are giving their cat the best, and be part of a circle of people who love their cats the same ...

... Avoid pet-industry cliché... No paw prints, cartoon cats, fish bones, bright colors or playful ... This should look like a luxury house that happens to care for cats, not a pet ... ... We need a system, not just a ... It should include a wordmark plus a monogram or club emblem (KK, a seal, "..."-style heritage cues) that work across packaging, app, events and ... ... It must scale from tiny to ... The mark has to work as an app icon and on a food pouch, and also on an embossed box, a dinner invitation or a shop ... ... Typography should combine two ... A refined serif for the House voice, and a clean, precise sans for health data, nutrition facts and app ... ... The palette should be warm and ... Think cream, beige and natural textures, with one or two deep accent ... Tactile materials matter: matte paper, linen, ... Although, if you feel bold, feel free to explore other options, just keep within the emotional setting of the brief ... Treat the cat with ... If the cat appears in the identity at all, it should feel elegant and characterful, never cute or ...

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $329.