Vintage fishing/outdoor apparel design for Evergreen Québec

We want a vintage fishing/outdoor look inspired by: *...s and...s outdoor apparel * Vintage Patagonia-style outdoor graphics * Vintage Bass Pro Shops / fishing lodge / tackle shop aesthetics * Retro road trip, lake, cabin and fishing culture * Québec fishing lifestyle

Voici un brief en anglais, prêt à copier-coller dans ... ## Project title Vintage fishing/outdoor apparel design for Evergreen Québec ## Brand Evergreen Québec is a fast-growing live bait and outdoor fishing brand based in Québec, ... We sell live bait, fishing-related products and outdoor goods to retailers, outfitters and fishermen across the ... We are building our first apparel ... We do not want basic promotional ... We want clothing people actually want to ... ## What we need We need one strong apparel design that can become the foundation of our first clothing ... The main application will be: * Back print on a t-shirt * Small left-chest front logo or mark * Possible adaptation for a trucker hat patch * Possible adaptation for a long-sleeve fishing sun shirt ## Style direction We want a vintage fishing/outdoor look inspired by: *...s and...s outdoor apparel * Vintage Patagonia-style outdoor graphics * Vintage Bass Pro Shops / fishing lodge / tackle shop aesthetics * Retro road trip, lake, cabin and fishing culture * Québec fishing lifestyle The design should feel authentic, wearable and ... It should not feel like a corporate promo ... It should not look ... It should not be cartoonish, childish or overly ... ## Target customer Our target customer is not only hardcore ... We want something that can be worn by: * Men and women in their...s,...s and...s * Parents who fish, camp, go to the cottage or spend time outdoors * Younger people who like vintage outdoor clothing * Fishermen who want good-looking apparel, not just technical gear * People who would wear the shirt in public, not only while fishing ## Desired vibe The design should feel like: * End of day at the lake * Summer road trip * Fishing from a dock or boat * Cabin weekend * Québec outdoors * Simple, rugged, nostalgic and stylish Key words: Vintage Fishing Outdoor Québec Lake Cabin Road trip Sunset Largemouth bass or walleye Live bait Premium but approachable ## Design concept idea We are open to creative direction, but one preferred concept is: A retro outdoor scene with a fish, lake, sunset, water, trees or mountains, with the Evergreen Québec brand integrated ... Possible text elements: Evergreen Québec Fishing & Outdoor Goods Live Bait Supply Plein air • Pêche • Québec Ça ... Please do not use all of these at ... Keep the design clean and ... ## Logo usage We will provide the Evergreen Québec ... The logo can be used as inspiration or incorporated in a simplified way, but the final design should not just be the logo placed on a ... We want a true apparel illustration, with Evergreen Québec as the brand ... ## Colors Preferred palette: * Cream / off-white * Forest green * River blue * Burnt orange * Vintage yellow * Brown / tan * Washed black The design should work well on cream, forest green, washed black, navy or sand-colored ... Please avoid neon colors unless used very ... ## Products we want to create This design may be used on: ... Vintage t-shirt ... Trucker hat patch ... Long-sleeve fishing sun shirt The first priority is the t-shirt ... ## Layout Preferred t-shirt layout: Front: Small left-chest mark, logo or simple Evergreen Québec ... Back: Main vintage ... The back design should be strong enough to sell the shirt by ... ## What to avoid Do not make it look like a cheap fishing tournament ... Do not make it look like a generic bait company promo ... Do not make it too ... Do not make it too ... Do not overuse worms or bait ... Do not make it look like AI ... Do not use too many ... Do not make it too ... ## Deliverables required We need final files suitable for apparel production: * Vector file: AI, EPS or SVG * PNG with transparent background * Print-ready file * Color version * One-color version * Mockup on t-shirt * Commercial usage rights included ## Final goal The final design should make people say: “I would actually wear ...” Not because they know Evergreen Québec, but because the shirt looks ...

We need one strong apparel design that can become the foundation of our first clothing ... The main application will be: Back print on a t-shirt Small left-chest front logo or mark Possible adaptation for a trucker hat patch Possible adaptation for a long-sleeve fishing sun shirt Style direction

Do not make it look like a cheap fishing tournament ... Do not make it look like a generic bait company promo ... Do not make it too ... Do not make it too ... Do not overuse worms or bait ... Do not make it look like AI ... Do not use too many ... Do not make it too ...

Every design category has flexible pricing for all budgets. Clothing or apparel starts at $199.